This morning’s Member Focus Group was about Video. We had a great presentation from Simon Spykermann of SpykerMedia about the role video can and should play in small business promotions. Please understand that creating great content is only the first step; next you need to get your content noticed. Watch this case study completed within one day. In a few more days, the videos should rank even better in Google. Both Simon Spykermann and Ralph Brigman are excellent at what they do.
Video Distribution
Video is ranking very well in Google these days. The key is not just having a good video, but distributing it broadly so that it is found and indexed by search engines. Traffic Geyser is the absolute market leader. A few minutes and your video hits 50+ video, podcast, social bookmark and article sites all with backlinks to your page.
To your massive success,
P.S. Discover my exact formula to generating free leads and signing up more reps on autopilot. Go here NOW!: => Give Me The Formula!
Over the years you probably have done some pretty crazy things to generate leads. Most likely you have done everything from cold calling people in the phone book, leaving business cards in the self help books in the local bookstore, engaging in conversations with anyone with a heartbeat, attending every community social gathering, etc…etc…
While some of those methods might have worked, I am sure it was always short term and you found yourself having to consistently do the work to keep the leads coming in. Over the course of time, it gets cumbersome and something has got to give.
It wasn’t until I learned how to leverage systems that allowed me to multiply my efforts, that I saw a huge change in my productivity as well as growth in business.
One of the things I realized is that I wasted a lot of time talking to people that I had no business talking to about business. I realized that if I was going to move ahead in business, I would have to have a system in place to pre-qualify my prospects before I ever talked to them. This is called sifting and sorting.
MLM leads that convert are in huge demand. This article will explain the difference between buying MLM leads that often produce little or no return and creating quality laser-targeted MLM leads that convert like crazy.
Unreliable
Many network marketers buy MLM leads lists that are supposed to provide fresh quality leads. There are advertisers all over the internet claiming to offer the best leads. Unfortunately many of these so called fresh quality MLM lead companies cannot back up their claims. Recently one particular company was selling double opt-in leads. Double opt-in means the email address of the lead was verified to be a real email address. When running an email campaign to this lead list it was discovered that up to 25% of the leads were not double opt-in and in fact were fake leads. When you are spending money for leads you expect to get a lead that is real and worth contacting.
Yesterday’s post was about how critical closing skills are. Today I want to help you with some concrete tips on closing. I know, you are probably wondering what crayons have to with being successful at closing. Well for your information, it is CRITICAL to your success in the network marketing industry.
You may have heard before that there are different personality types. And as a network marketer, YOU must be aware of them and be able to identify them quickly in order to make your prospecting phone time a highly converting time period where you sign up more distributors.
So here are the four colors of that you must learn and master. Once you do that, closing sales will be a cinch!
Yellow:Your yellow prospect is very open and indirect. That means if you ask them a question they at least will give you the answer, but are not likely to elaborate. They will give you what you ask for and not much more. In other words short and to the point. Yellows tend to be teachers, nurses, care-takers, etc. People who are very helpful and concerned with others. What makes the group happy is what makes them happy.
I will be the first to tell you how much I love our industry. But I can’t help but notice that many people still come into the game like it’s not serious enough to take time out to learn some essential skills.
At one of our last local live training meetings, I heard a very successful MLM entrepreneur say that our industry takes everyone, and how true that is. Medical schools don’t take everyone, colleges don’t take everyone, and McDonald’s doesn’t take everyone either who simply “wants” to start a franchise.
But for some reason, network marketing does. And as a result, people come in, with no training and expect miracles to happen…just not so.
So the one skill that in my opinion is more important than anything else, is the art of closing. See you can have all the leads in the world. But if you can’t close them, or sign them up, no money for you.
So the question of the hour is, how are YOUR closing skills? If they are great, then you should be signing people up left and right. If they need a little tweaking, then get with someone who you can speak with who can tighten you up! And if you don’t know how to close at all, then my friend, go get some training first!
Once everyone understands that millionaires in this industry are made by sealing the deal, and that you must learn how to do it properly, I think we can overall help more people to succeed and achieve their wildest dreams!
To your massive success,
P.S. If you’re sick and tired of spending countless hours making lists, going to meetings and chatting up friends with no leads or money to show for it, it’s time to take control and switch up the game plan. Discover my exact formula to generating free leads and signing up more reps on autopilot. Go here NOW!: => Give Me The Formula!
Nobody believes me when I say I have only been marketing online for a couple months. Well, I did do some email marketing for another business, but I wouldn’t classify what I have done in the past as online marketing. These past couple months have been a magic transformation for me. It all started when my friend Josh introduced an Attraction Marketing system to me.
I have learned a lot in the last few months. However, there are a few things which I think are the most important lessons I have learned and if I were to start all over again, these are the things I will follow strictly from the beginning.
Building your MLM business can be a frustrating experience if you aren’t experienced or skilled in advertising. When I got involved in the MLM profession, I didn’t know how to advertise at all and as a result I struggled.
When I finally discovered that proper use of MLM advertising was the key that would allow me to accomplish my dreams in the Network Marketing Profession, I had a period of time where I was experimenting with different tactics. Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you. First off, let me share with you what you SHOULD NOT do.
Don’t use ANY ‘Blackhat’ MLM advertising tactics, ever. The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.
This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising. Why do they hate it? Because it is irritating. Don’t you think?
A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist. Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section. Plus, blackhat tactics never work for very long.
For a time, I thought that I could build a business through ‘black hat’ strategies. The problem was, I realized it was unethical and couldn’t continue doing it after I saw the reasons why the search engines hated it. Once I realized that, I discovered that the only way to build a business long term is through honesty, openness, and positive energy.
So what are some MLM advertising techniques that work? Here I have listed some ‘White Hat’ SEO friendly MLM advertising techniques that can immediately help you in your business, listed in order of personal favoritism:
1. Article Marketing – My absolute favorite way of marketing online is Article Marketing. Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it. I have approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE. Not only is it free, but once you create traffic with article marketing, the traffic is permanently there. (This article you’re reading is a great example). Articles gradually increase natural search engine traffic to your website, as well as increase your website ranking over time. Try it. You’ll love it if you love to write.
2. Blogging – Search engines LOVE blogs! If you don’t have a business blog – start one today. Search engines love blogs for a good reason – it is because PEOPLE love blogs. This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level. That being said, however, learn how to do a blog properly. Study some of the best blogs out there and apply what you see in your own business – it will give you great results over time.
3. Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others. The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company. The cool thing? Video Marketing is free. Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy. I give about 20% of my marketing effort to video marketing, and it brings me some great leads.
4. Social Networking – The HOTTEST MLM advertising tactics this year are all built around social marketing, through social networking sites like Myspace, Facebook, Twitter, and others. It used to be that people would actually meet each other… Not any more – they unite on Facebook. Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising.
5. PPC – Pay Per Click advertising is the most efficient paid MLM advertising technique of all time. It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT. If you’re putting money in newspaper ads, stop it! Put that money in Google Adwords – it will be MUCH better spent over the long haul. PPC is the FASTEST strategy to generate leads, but it is also the most expensive. Don’t attempt google adwords without first receiving training on how to do it properly. Also, I prefer other methods. That being said, most of the industry leaders use PPC aggressively to generate a significant amount of leads through google adwords. They have the cash flow to throw at it. wouldn’t recommend it to someone new, but you should phase it in as you start generating positive cash flow in your business.
So where should you start? First, you need a website that is attractive, simple, and branded with your own personal message. Then, you need to pick ONE marketing strategy and DOMINATE that strategy. FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day. Then pick another strategy.
If you want to just cut through all of the MLM bullcrap that costs you money and doesn’t produce results, simply fill in your name, email, and phone number in the right sidebar of this page to get access to a training that will teach you how to success in your MLM business.
To your massive success,
P.S. Discover my exact formula to generating free leads and signing up more reps on autopilot. Go here NOW!: => Give Me The Formula!
If you want to succeed in your online MLM business, it’s important that you get started with the right mindset and understanding. Over the last couple years, I’ve seen thousands of would be entrepreneurs come into the world of Network Marketing with big hopes and dreams, only to be frustrated and quit in their first 30-60 days.
The first thing that you’ve got to have on your mind if you want to succeed in your business is that you have to decide that absolutely no matter what happens you will never ever quit. If you were going to medical school for the next 10 years of your life would you invest $300,000 into your education and then quit? I know that seems like a bit of a stretch as a comparison, but it’s the same concept. You’ve got to decide to stick with this industry no matter what. Once you’ve decided, it’s no longer a matter of IF you’re going to succeed, it’s a matter of when.
There are more than 60 years of statistics in the Network Marketing profession that prove that if you stick with one company for 10 years or more, actively participating in company events and continuously promoting your business that you have more than a 95% likelihood of earning a significant six figure annual income. However, most people quit before they ever start. So decide.
Second, you’ve got to focus. If you’ve decided on building a particular company, you’ve got to put the blinders on and no matter what anyone else in the world says, you’ve got to focus on your company and stay consistent. People in network marketing are serial entrepreneurs, and often jump from company to company before they ever gain any real traction. If you want to build significant passive wealth, it at least makes sense to pursue ONE company only until you’ve gained the results and residual income that you’re looking for.
Third, you’ve got to get educated. If you want to build your business on the internet, you had sure better learn how to do it in a cost effective, proficient manner. If you’re going to do PPC advertising, become a MASTER at PPC. If you’re going to do article marketing, become a MASTER at creating compelling content. Get educated. I meet people all the time that will shell out $100 a month for six months on autoship products, but will not invest in a training course, a book or a marketing tool for half that amount. Network marketing is a business which is attracting more and more corporate professionals. Think you can succeed without an MLM-specific education? Think again.
Fourth, you’ve got to have passion. Look, there are a lot of great companies out there to work but does your company give you PASSION? If not, find one that does, and for heaven’s sake, STICK WITH IT. Want to learn the step by step, proven formula for DOMINATING the internet? Click on the picture below and I’ll show you, step by step how to TAKEOVER your MLM company online.
Are you ready to Conquer the Internet? Will you take your business online to reach the masses? Will you succeed beyond your wildest dreams? Or will you fail like 97% of the other Internet marketers? Knowledge is power. Don’t even dip a toe into the Internet without watching this first.
This is the answer to your problems. Endless leads. Rapid cash flow. Skills you can use for the rest of your life. I use it. I ADORE it.
Those following this series now know how to spy directly on their competition and how to develop a direct, aggressive SEO strategy based on that data.
You’ve now laid the groundwork and are targeting correctly in a smart, strategic manner that actually matches how a corporate SEO consultant would analyze your situation. I left off last time telling you that you must make sure your targeted keywords appear 10 – 15 times on each page of your website and that they had to be used in a semantically correct manner to avoid any trouble.
There’s more that you’ll have to do to your website in order to match up and perform like your competition. Everything you’ll read below is super-easy to do if you are using Wordpress for your website with a plug-in such as All-in-One-SEO. You can do all this things from one screen at the same time that you create your page or post. If you are not using Wordpress, not only are these tops harder to implement, but you may actually have to pay a pro to do it. Wordpress is free so if you haven’t started your website or have only taken baby steps in getting it started, switch it today!
These recommendations are synergistic with some of the key things that Google currently looks at on websites that are part of their index.
1. Meta Titles, Meta Descriptions and Meta Keywords – (Controlled via the All-in-One-SEO Wordpress plugin.) Each page’s Meta Titles, Meta Descriptions and Meta Keywords must contain the keywords you aretargeting. While Google does not really look at the Meta Keywords embedded in the top of each page any longer, other search engines like Yahoo do. Your pages’ Meta Titles are very important as they tell Google the purpose of your website and page. Don’t waste space repeating your company’s name or domain name; just get your keywords prominently in that space. Use the Meta Description to establish your identity and purpose from a human standpoint, and try to use your keywords there as well. In Wordpress you’ll create meta titles, descriptions and keywords for EVERY new page or post. Do not skip this step or do it sloppily. Your visitors may or may not ever see it, but the search engines definitely do. The place where your visitors are most likely to see it is in the search engine summary. Check out this example.
These are the #9 and #10 results for “MLM Drop Cards” for a search I did today. (Mine is the #10 result). Notice how the Title is clear, succinct and contains the keywords. Then look at the two lines of text below. Notice that mine is written in complete sentences. This comes from the Meta Description field. This is the place where in 2 lines of text, you entice the searcher to click on your result. The #9 result clearly doesn’t have a meta description. In its place, a random block of text from within the page is displayed. 2. Footer Navigation Links. – (Controlled via the themes section in Wordpress.) Develop key paths for Google’s spyders: Remember how I told you in Part 2 that outside links driving to your website should ideally have your targeted keywords as part of your anchor text? Your website should have the same technique for its own internal content. If your website is more than one page and has primary navigation at top or on the side, DUPLICATE that navigation in the footer of each page. However, rename those links to match your keywords and point them to the pages in your site that most closely match. This tells Google a clear path to index and scan content for information tied to keywords and search terms. In my next article, I’ll touch on the challenges facing single page websites or landing pages. Here is a quick screen shot of one of my capture pages. Notice all the small hyperlinks down below the copyright info in the footer. These are not for the visitor, they are for the search engine. Fortunately, if you are using MLM Lead System Pro all of this is done for you.
3. Image, Document and File Names – (Assign names at the time of upload in Wordpress) Name your files to match your keywords. Go into your website structure and rename your files to include the keywords from your strategy. Make sure the keyword you use in each filename matches the content and Meta Titles for that page. Don’t just jam the words together in keyphrases; use a hyphen between words. (Examples: Instead of Pic2017.jpg name your file Mount-Saint-Helens-in-Fall.jpg and instead of Video Clip 11 name your file Interview-with-Michael-Jordon.wmv). Get it? Even though your visitors don’t see the names of your images or video files, the search engine does. The names of your files should contain all your keywords and be separated by hypens. This takes only a few extra seconds when you create the pages and will greatly help your search rankings. It’s a pain in the **** to have to undo and redo later so do it the first time.
All of the items above are similar to what a professional SEO would do upon first taking on a project with you. Your website must have the proper foundation for you to ever have any chance of doing as well as your competitors in Google.
This series has now made it clear how you should develop your strategy based on real competitor data. I’ve shown you how to carefully develop your keyword targeting so that you are pursuing good volume keywords that match your products and services. You’ve learned how to adapt your website and content to match up with some of Google’s primary search algorithms.
The next article will highlight some of the SEO challenges facing single page landing page websites and some of the solutions to overcoming these obstacles.
Most Popular