The amount of income you can make in online network marketing is tied directly to how large you can build your email list and the value you provide in your communications. Some percentage of your list subscribers will sign up into your primary business or purchase products from you – but only after they have come to like you and see you as a valuable source of information. The majority of the list subscribers will not join your primary business or buy your products. However, based on the relationship you develop with them over time, you’ll be able to market related goods and services to them.
Archive for Network Marketing – Page 2
by Andrea Kropp
January
12th,
2010
by Andrea Kropp
January
12th,
2010
There is no magic technique that will drive in enough website traffic on its own to make you a profitable online marketing business. A successful online marketing plan requires a mix of components that can be activated, adjusted or discontinued quickly as something that works great one week may not produce results the next. You’ll need to be trying any and all things to see what works best for your business in generating online network marketing leads.
A type of viral marketing that drives highly targeted traffic to your website is aggressive article marketing. The Internet features lots of free, high traffic article and resource sites that index article content at no charge.
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by Andrea Kropp
January
12th,
2010
In this series of articles we’ve shared several free traffic generation strategies ranging from email marketing to third party blogging to article marketing.These are all good ways with varying levels of effectiveness to bring in a flow of online network marketing leads. Here’s another way to build quality long lasting website traffic for free. You should implement a viral video marketing strategy as part of your marketing mix.
It’s now easy to produce videos for use online. It no longer requires a videographer, camera crew or editing team to produce quality video content. Today’s digital cameras, camcorders, webcams, screen capture softwares and even cellphones all are capable of creating videos.
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Facebook is the #2 website on the Internet so we all know there are eyeballs. There. Any savvy network marketer has at some time wondered how you might tap into these eyeballs and generate leads for your business. Because of its viral nature, Facebook is a potential goldmine for online network marketing with the possibility of generating 10 or 20 leads per day- if done correctly and consistently.
So what is the secret to Facebook marketing? Do onto others as you would have other do onto you. Yup, that is the secret. Do you like advertisements on your wall? No. So don’t do it to others. Do you like strangers pitching their MLM at you? No. So don’t do it to others. Do you like getting a hot tip with some verifiable proof that it is real and it works? I know I do. Whether it is a tip on search engine optimization, a tip on getting season tickets, a tip on a hot restaurant, if you provide valuable free information, people will like you and want to learn more about you.
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I’m known for promoting a variety of online methods to generate network marketing leads. Today I want to share a favorite offline method – Drop Cards.
A Drop Card is nothing more than a slip of paper that you intentionally ‘drop’ or leave behind you. The magic of these little cards is in thier simplicity and in the intrigue they create.
If you saw a $10, $20 or $100 bill lying on the ground I’m sure you would pick it up, right? Flip it over and there is a thought provoking statement such as “Fire Your Boss. #1 Home-Based Business” or “Need More Leads? Need More Reps?”or “If You Want to Work for the Rest of Your Life, That’s Your Business; If You Don’t That’s My Business.” In addition to your catch phrase, the only other thing on your Drop Card should be a Website URL. (Don’t leave a phone number or you’ll probably get a call asking you to stop dropping stuff in public places 
)
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by Andrea Kropp
December
8th,
2009
What is your marketing strategy to build a successful MLM business? Do you know who your target market is? Do you know what your target market needs? Do you know where your target market hangs out? Do you know the words that resonate with your target market? You must have specific answers to these questions back by solid research and facts to ensure your long term success.
While you can build a small MLM business in a non-targeted way, talking to friends and family and everyone within 3 feet of you, you’ll never build a massive downline using this approach unless you get extremely lucky. Instead of relying on luck, you need to rely on proven marketing strategies just like any ‘traditional’ business. It’s OK to play the lottery on the side, but the majority of your time should be spent on executing a specific marketing strategy.
Strategy First; Plan Second
Note that a marketing strategy must come before a marketing plan. The strategy is the WHAT and the plan is the HOW. For example, if you sell telecommunications services you might target cell customers of a particular carrier that has poor coverage in your area. That is the WHAT – the marketing strategy. In order to reach them, you might design a web page using your city name and the carrier’s name as keywords and include a ‘send me info on reducing my bill’ opt-in box. That is the HOW – the marketing plan. Without a strategy it is impossible to develop a plan that guides your activities.
Does your MLM marketing strategy need to be specific to be successful?
In a word – YES.
Marketing is the art of creating desire for a product or service. To create a desire for your product, you must connect the product to something the prospect wants. Once a prospect sees that your product is the solution to a specific problem that they care about, there should be no further objections as you close them.
1. What problems do people care about?
Notice that all of your marketing activity must flow backwards from the problems people care about. Ask yourself, what problems do each of my products solve. Do they help slow the aging process? Do they provide income protection in the event of a disability? Do they reduce cholesterol? Do they remove wrinkles? Do they save money on phone services people buy anyway? Do they teach online lead generation?
Remember, it has to be a problem people care about. And they must care enough about the problem to take action. Someone whose doctor has just told them they have high cholesterol is (hopefully) ready to take action. Someone that paid $40 in overage fees last month is probably ready to take action. Someone whose brother just got injured and cannot work is probably ready to take action. A network marketer struggling to generate leads in the cold market is probably ready to take action.
2. Which problems should your marketing strategy target?
After you list all the problems that your products and services can solve, get specific about which problems you will target. Pick 1 to 3 problems to target. Picking the problems is a personal choice influenced by several factors. The main factors you’ll want to consider are:
1) The number of people with the problem . How large is the market?
2) The severity of the problem. How motivated are people to solve the problem.
3) The competitive intensity. How many other competing solutions are there for this problem?
4) Your unique skills and expertise.
There is no right or wrong answer here. A small market with highly motivate people where you have unique expertise could easily outperform a large market with low motivational factors. This is one of the reasons that other network marketers are one of your best target markets. The market is concentrated and highly motivated.
3. Where do people with these problems hang out?
At this point you are still developing strategy, not planning how to market, but you need to determine if you can reach people with the problem in groups or not. If yes, what are those groups and where do these people hang out. In the case of network marketers, they hang out at conferences, on training calls and at home parties.
The Internet is one of many answers to this question and for most network marketers it is the most powerful answer. The Internet is full of niches of people specifically looking for solutions to their problems. Use Google’s free External Keyword Research Tool to study the niches. How many people are searching for ‘lowering cholesterol’ or ‘save for college’ or ‘eliminate wrinkles’ or ‘free international calling’?
Lots of newbies waste an enormous amount of time and money designing web pages that no one traffics because they don’t invest in truly learning Internet marketing. Don’t make this mistake. You can be on the front page of Google, but you’ll need to be extremely focused on a specific niche and strategy to do it.
Any successful network marketer will tell you that you must set aside a portion of your business’ budget every month for personal development. That includes books, CDs, conferences and also casual dinners with leaders and mentors. What, is the purpose of all this stuff? It is continuing education. Just like a CPA or a doctor or a teacher is required to earn a certain number of continuing education credits each year to renew their license, similarly the serious network marketer invests in their mindset, their posture and their people skills.
As part of my continuing education, I was given Jordan Adler’s book Beach Money by one of my mentors. Who can resist the cover image of Jordan reclining on the beach with his laptop unfurled? I’d like to summarize for you the key teachings that I took away from the book. While this is no substitute for reading it yourself, it will paint a picture of Jordan Adler’s life and key success principles. After you read it for yourself, share it with your downline.
Most Thought Provoking Ideas in Beach Money (in no particular order).
1. The Road to Success Has Many Potholes.
From Beach Money : Jordan Adler failed or quit at 11 network marketing companies before becoming a legend in his current company.
What I took away: Success was always inside of him. Success requires tenacity and dedication. The skills of network marketing take time to acquire and master. The only way to acquire those skills is to keep going. After all, most entrepreneur in ‘traditional’ business fail the first time. Nine out of 10 start-ups fail. Most venture capitalists won’t even fund an entrepreneurs that doesn’t have a few potholes behind them. Facing, learning from, and moving past adversity is an essential trait in a leader.
2. Network Marketing is an Investment
From Beach Money: If your life is yardstick, the time you spend building your network marketing business is only a few inches.
What I took away: This got me thinking about a typical day. The time I spend reading, listening to CDs, and talking to mentors is like the time I spend reading with my kids. It’s a small percent of my whole day, but it will have a lifelong impact and no one can ever take it away from me (or them). Education is always an investment (not a cost). Stop looking at the cost of that book, cost of that conference, cost of that training package and start thinking about how rapidly you can apply what you will learn to get the best return on your investment.
3. Don’t Just Build a List; Nurture Your List
From Beach Money: With some basic math, Jordan shows you that each business card in your rolodex is worth $100 – if you cherish it in that way. Your success it determined by two things…the size of your rolodex and the strength of your relationships with people in that rolodex.
What I took away: My husband summarized this point best. He says, “It’s not about WHAT you know and it’s not about WHO you know. Instead, it’s about what you know about who you know.” So true. Simply knowing a lot of people, but not knowing the first thing about their lives, their skills, their dreams won’t get you very far. If you’ve ever needed to ask for a favor and thought to yourself, “I can’t call that person because…”, then you don’t have a two-way relationship with that person.
4. Go DO Something…Then Do It Better Next Time
From Beach Money: Jordan’s tip #9 is “Act and Adjust; Don’t Analyze.”
What I took away: As a former scientist, almost all on my early training taught me to analyze and study before taking action. Remember measure twice, cut once? It is essential that network marketers with this tendency become self aware about it. Will it be perfect the first time? No. Perfection is not our goal. Our goal is to constantly be improving. You have to take an action before you can improve upon it.
5. Friends and Family Mean Well; Be Grateful for Their Pessimism
From Beach Money: Jordan colorfully describes a Thanksgiving dinner that ended abruptly after a shouting match with his Father about his latest network marketing company.
What I took away: These people mean well. They are trying to protect you and in the process don’t realize the harm they may do. I’m a parent. If my sons were involved in something I deemed shady, dishonest or a waste of time, I would try to steer them away from it. The more they persisted, the harder I would try to counter. This is human nature. Parents flock and hover to protect their young. Next time someone in your immediate family criticizes your choice to pursue network marketing, look at it through a different lens. See that negative comments are an expression of love. The best way to love then back is simply to express gratitude for their concern. “Thanks mom, you are always looking out for me!”
Pick up your copy of Beach Money by Jordan Adler right now and see what life lessons you take away from it. After you finish the book, keep it as a tool to loan to your downline.
I love free samples. Free samples are an excellent way, to introduce new food products and keep energetic kids entertained while mom shops. Stores like Costco get a thumbs up on both fronts last couple times I’ve shopped, I’ve noticed more and more nutritional supplements and natural remedies on display and more often than not there is a little stand where you can sample some vitamins, some juice, some cream, etc. The question I want to address today is whether this is helpful or harmful to your as a wellness industry entrepreneur. Specifically I’m interested in how this affects the smaller, often independent, distributors of such products. I’m coming down on the side of HELPFUL. Here is why…
In his excellent book, The Wellness Revolution, Paul Zane Pilzer clearly articulates the difference between intellectual and physical distribution. The former – intellectual distribution – refers to educating end consumers about the availability of a product or service that may improve their lives that they didn’t know existed or didn’t know was now affordable for them. Physical distribution is the actual delivery (think pack and ship)of those products and services.
Think about the physical distribution aspect of your wellness products business. You probably have a few products on handle for sampling and to fulfill immediate orders. Larger orders or web-based orders ship directly from the manufacturer to the customer via UPS or FedEx. Although you may call yourself a distributor, the physical delivery of goods to your customers isn’t where you add value.
You, the distributor, adds value at the intellectual distribution stage. You educate consumers about advanced in natural products research. You teach then how to read labels. You explain that many low cost supplements don’t actually contain the ingredients stated on the label. You help them select the right type and quantity of products for their family and lifestyle. This is where you add value. Anyone can say “go read about it on my website” or “read this fact sheet”. When you take the time to educate a prospect you enhance the value of the product for that consumer.
Now let’s return to the Costco question. How much do you think the lady with the hairnet sampling the product knows about nutrition, physiology, antioxidants, vitamins, etc. Considering the same person was sampling beef jerky the day before and spinach dip the day before that, the answer is pretty obvious. I actually feel bad for these folks that get stuck sampling joint juice and are asked questions about glucosamine and knee pain all day long. Many times they cannot even pronounce the ingredients correctly. I bet they wish they had the meatball station.
This is a clear example of where excellent physical distribution capabilities (the massive warehouse) do not make up for poor intellectual distribution capabilities. If you perform the intellectual distribution side of your business well, you’ll never be in competition with Costco. You will, however, get a direct benefit. When products hit Costco, Walmart, Target and the like, the public’s acceptance of these products increases making the market ripe for your educational outreach. The fact that wellness products are on the shelves signals that they are mainstream, for everyone – old/young, rich/poor, athletic/sedentary. That’s good for all of us.
So, the next time you see some wellness products being sampled at a warehouse or mass merchandiser, say thanks that they are expanding the addressable market for us.
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