What if everywhere you went on the internet you kept seeing the same ad…all day…everywhere…over and over again. Its called retargetting and its a small business owner’s dream come true.
I fully except 90% of you reading this post will have no idea what retargetting is. Frankly, neither did I until the concept was introduce to me a few months ago. If you spend $50 or more on pay-per-click marketing of any kind (Google, Facebook, etc…) you need to know about this.
Retargetting is the process of following your web site visitors around the web and bringing them back to your site for a second visit. Its a way to bring the PPC visitors you paid good money for back for a second look. Anyone that does paid internet advertising hates the fact that ~50-95% of your web site visitors don’t buy and don’t leave any contact information. You paid for them to come, but have no idea who they are! That sucks.
There must have been something about your initial ad that appealed to them or they would not have clicked, right? Generally if you write clear ads, your paid traffic will be a good fit for your offer. So why not bring them back again for a second look? Maybe they were rushed, maybe they wanted to do more research first.
Retargetting companies like FetchBack allow you to place a tracker in your paid ad and then show that same person banners ads of yours on other sites they visit that day day, week or month. Can you imagine having a prospect leave your website, head over to the NYTimes.com and see an ad of yours there? Then they go to a favorite sports site and see your ad again. Later that day they see your ad on green energy blog? Your ads are following them around the internet!!!! (Scary yes, but very, very cool don’t you think?)
They start thinking…”These people are everywhere. This must be a big, successful company. Maybe I should check it out again.”
That is exactly what retargetting is intended to accomplish. To bring your paid visitors back for a second visit. I can’t tell you exactly how it works, but FetchBack has a free white paper that will give you more details.
