Layout Image

Archive for Online Marketing Advice – Page 2

So you’ve finally decided that enough “serious” people are using Facebook, that you should take a  look at it too. That was my attitude about a year ago and it was the exact attitude of the insurance agent I spoke with this morning.

At some critical Tipping Point (an excellent book by the way) Facebook became too big for large businesses to ignore, then it was too big for medium-sized business to ignore and now it is arguably too big for the mom-and-pop shop to ignore. The beautiful thing is that Facebook levels the playing field for the mom-and-pops and the big kahuanas. That tips the balance of power toward the smaller entrepreneur that is social media savvy.

Ready to get a quick dose of savvy?

In this blog post I want to focus on branding and perceptions. Remember the comment about the mom-and-pops competing with the big guys? All it really takes to LOOK like a big player in your field is:

  • A professional looking page graphic
  • A couple hundred (or thousand) fans

If you look professional and you have fans then you have ‘social proof’. With so much garbage on the Internet, social proof is becoming more and more critical to your branding and positioning. What you say about yourself takes a backseat to what others have to say about you. On Facebook there are two steps to social proof…A) get fans and B) get fans to say nice things about you. The latter is the equivalent of word-of-mouth advertising, but the former (just having fans) is critically important to your first impression.

I’m sure you have experienced this yourself…you walk into a restaurant with 3 of 45 tables occupied at dinner time. You have formed an immediate opinion about the quality and value delivered by the restaurant without looking at the menu or asking the diners their opinion, right? When you walk into a restaurant with the same 45 tables and a 20 minute wait to get one, you form a more favorable first impression. Again, you did not ASK the diners about the food or the service, the simple fact that the diners are present in the restaurant is the social proof.

See the analogy? When a new person comes to your Facebook business page and sees that you have lots of fans (including names and faces they recognize) they form a favorable first impression and are more likely to look around your page and/or respond to a specific call to action.

OK, so where do you get a professional looking graphic and where do you get fans?

Options for Creating a Professional Facebook Graphic:

  1. Hire a professional designer
  2. Do it yourself (see video below)
  3. Find a tech-savvy family member or friend to do it for you (send this person tot he video below)

Options for Getting Fans on Your Facebook Page

  1. Invite people you know and allow it to build on its own (definitely do this)
  2. Advertise your fan page inside Facebook. Here you are paying for clicks and can target your ideal customer profile very well.
  3. Pay people to become fans – $50 will get you are 1000 fans and make you look like a rockstar (strongly consider doing this). These people probably won’t care about your business, but they will be strong social proof.

The following videos explain each of these parts in more detail and show you exactly how to do it.

This video shows you how to create your own good looking large facebook profile picture (200×600) pixels using only Microsoft powerpoint. You can use the profile picture on your personal pages, fan page or both.

Part 1 of 3

Part 2 of 3

Part 3 of 3
This video shows you how to get a Facebook Fan page profile picture professionally created for dirt cheap. It also shows you how you can get up to 15,000 fans on your page for as little as $80. WOW! Here is the link to the website I discuss => Outsource your Facebook Design Tasks

Final Video

TO LEARN EVEN MORE: Clearly I cannot tackle the entire topic of Facebook for Business in one blog post. That’s why I elected to focus on branding via graphics and fan counts. For a detailed review of strategies, the technical details and other ins and outs, I strongly recommend the Facebook for Business eBook by Marc Krisjanus. You could hunt all over the Internet for free articles, tips and ideas to get yourself up and running on Facebook, or you could drop $47 on Marc’s 130 page guidebook. You’ll be able to read the book while commuting, highlight and mark ideas and and share it around the office. It’s a great investment to get yourself started.

If you found this post valuable please leave a comment.
If you still have questions, please ask them.
If you know some that would benefit from this information, please share it with them. Use any of the sharing button below.

Categories Social Media
Comments (1)

Anyone that is serious about article marketing knows that is is both very effective and very time-consuming. Unless you are able to outsource the writing, spinning and submission, you’ll need to find labor-saving ways to get the work done yourself. As you build up an income DEFINITELY look into outsourcing. Until then, I hope you can use some of these article spinning tips:

Article Spinning Tip #1: Use Numbers because they are Easy to Spin

When you write a sentence like…”In just 24 hours I had over 450 new visitors to my blog” it is super easy to spin the number “24″ as “twenty four” or even as “20″ or “twenty”. Same goes for the number 450. Spin it as “four hundred fifty” and also as “425″,”410″, etc…

Article Spinning Tip #2: Spin Your Contractions

This is another easy but often overlooked method. Spin cannot/can’t and would not/wouldn’t and I am/I’m. You get the idea. If your spinner has a thesaurus where you can upload these variations do it. You’ll never risk a mistake in meaning.

Article Spinning Tip #3: Write Your Original with Lots of Adjectives

Adjectives make your writing descriptive and are also among the easiest to spin. As an example an adjective like “beautiful” can be transformed into “lovely” and “gorgeous” in almost any context.

Article Spinning Tip #4: Spin the Hyperlink

If you are using article marketing to build backlinks, spin the anchor text itself with variations of your long-tail keywords. It will look more natural for deep links into your website to have some variation in anchor text. As an example you could spin MLM Mentor/MLM Mentoring/MLM Mentors without any change in meaning for the reader.

Article Spinning Tip #5: Do Your Own Spinning

As time consuming as it is…have a human being do your spinning. Computer spun articles read like junk. The tips in this article are small additional steps to take to make your article spinning easier. Ideally you should be spinning full sentences, paragraph order, and sentence length in addition to individual words. A thesaurus will help with the words, but won’t help at all with the other critical components.

Recommended Article Spinners and Submitters

I do all my work with two main tools….Automatic Article Submitter and SEO Link Vine.
Sometimes SEO Link Vine isn’t accepting new members. If that is still the case, I’d send you to Unique Article Wizard instead.

2/26/11 Update: I’m still using Automatic Article Submitter to submit, but I’ve moved all spinning to The Best Spinner. It seriously lives up to its name. Fully functioning free trial.

Categories Article Marketing
Comments (0)

To an Internet marketer, the only thing more important than traffic is list subscriptions! A compelling opt-in offer that allows you capture names, emails and more from your traffic allows you to use the power of email marketing to drive repeat traffic, develop loyalty and increase sales. Getting you opt-in offer right is essential. But how should you measure the traffic that is converting to opt-ins? There are a couple options each with their own pros and cons.

Option #1: Your Autoresponder’s Built in Tracking

My autoresponder is Aweber and they make tracking and A/B split testing their forms available as part of their service. The metric provided is (# of list opt-ins / # of form displays) = Opt In Rate.

Pros:
1. Super easy. Happens automatically without you setting it up.
2. Allows you to compare two alternate forms in parallel

Cons:
1. Will give misleading information if your form appears on multiple pages. For example, a visitor visits 5 different pages on your website. On each page, the form displays. They do fill in the opt-in form on one of those pages. The metric would show up as 20% because it is 1 opt in for 5 pages visited. This isn’t very helpful.
2. Repeat visitors that are already on your list will drag down this metric. You should not be counting the visits of people already on your list in calculating your subscription rate.

Option #2: Analytics Tracking Packages

I use Google Webmaster Tools and also Hypertracker for assessing the flow of my sales funnel. But neither give me what i want in terms of a Subscriber Rate. The metric provided is (# of times the SUCCESS page is shown/ # of times the OFFER page is shown) = Opt In Rate.

Pros:
1. Can track a person via cookies for later purchases and connect those purchase to a specific opt-in offer or landing page.

Cons:
1. Takes extra effort to set-up and doesn’t provide any additional information beyond Option #1 (The Autoresponder built-in reporting) about the subscription rate.
2. Same Cons as #1 above

Option #3: Your Own Manual (But Useful) Metric

I started using this metric for Subscriber Rate because it gave me exactly what I wanted. My opt-in offer is in a widget section on a WordPress blog, so it displays on nearly every page. I only wanted to know how many new visitors to my site were opting-in. So, on a daily basis I pulled these numbers: The Number of New List Subscribers (from Aweber) and the Number of New Visitors from Google Analytics.

The Number of New List Subscribers / Number of New Visitors = Subscriber Rate

This formula allows me to assess how many of my first time visitors are opting into my offer for free help generating network marketing leads. Since most of my traffic is either driven by my mailing list (repeat traffic) or search engines (new traffic) this metric allows me to determine how well I convert organic search traffic into subscribers.

To your massive success,

P.S. Want to see my formula for creating a six-figure online income from home? Visit => Write Your Own Paycheck on the Internet

P.P.S Wondering what my main online product is? Warning: This is a high demand product that you will really, really want to have. Visit =>Top Online Business Explained

Categories Measurement and Analytics
Comments (0)

Achieving optimum positions in Google’s natural search results is a long term SEO goal. You will NOT get there quickly. I’ve given you a strong foundation to start with in terms of setting up your strategy and thinking to deliver positive, focused results. Here’s something you need to be aware of – following my instructions exactly in the beginning does not mean that your website will magically appear on the top page of Google.

You cannot do the things in my article series and say that “your SEO is done” or “my website is optimized.” Google is a dynamic, fluid entity that indexes, rates and positions web content on a monthly basis. They really only do a complete scan of the web once every 22 – 30 days. They’re continuously indexing, and no one knows the schedule or secrets of exactly what they do or when. While you’ve restructured and set up your pages in a manner that makes it easy for Google to scan and rate your content, you need to set aside time on an ongoing basis if you want to pass the competition.

Data is Your Best Friend

Hopefully you’ve kept your collected data handy. You need to look carefully at each keyword you are targeting. You also need to look constantly at where the competitor websites you study are positioned.

As you start to appear in the search results, you should always look ahead to the competitor who is closest to your current position for each keyword. They represent the next obstacle in gaining position, and you have to go after each position close to you if you want to move up.

Look carefully at their website. Study their Meta Titles and Meta Descriptions for the pages that are listed ahead of you for each keyword. Rewrite yours every month to be “richer” or more keyword dense than theirs. Increase the keyword density for your pages every month, and spend every month increasing the number of back links that have your keywords in the anchor text for the link.

Keep the Backlinks Coming

One way to get good, relative high score back links is to use the social networking websites, social bookmarking websites and the article marketing directories. Keep releasing good, relative content on a monthly basis and you will move up past the competitor who is next in line in Google. If you’re using social networking websites like Facebook or Myspace or Twitter, set up accounts for yourself as well as Business pages for your various activities. Release information on these sites linking back to your main site, but again make sure you use the keywords you’re targeting linked back to your website’s pages that best match.

Well written and focused articles submitted to all the major article directories using a tool like Automatic Article Submitter will bring in even higher quality back links. You’re only usually allowed one or two links in the Author Box for each directory, so use that link space carefully and again, tie it to the keyword or focal point of the article and drive it back to your website.

Slow and Steady Wins the Race

I can’t stress to your enough how important proper SEO is. I also can’t stress enough how key it is for you to budget your time effectively. Schedule set days on your calendar EVERY MONTH where you will address, tweak and refine your SEO strategy. It’s the only way to ensure that, several months down the road, you start seeing a flow of organic traffic coming in from good positions.

Keep your core keyword focus consistent for 6 – 8 months. Don’t try to keep optimizing or adding new keywords to your mix, or your activities will get out of control. If you change your keyword approach at month 3, all your previous work those 3 months is pretty much lost. Successful SEO is all about focus and diligence.

Categories Search Engine Optimization
Comments (0)

Google is constantly changing and evolving to counteract unethical marketers trying to abuse the search engines. Over the years, they’ve created a huge marketplace for themselves with their Google Adwords pay-per-click (PPC) vehicle, and their latest revisions and changes go head-on at some deep problems created by internet marketers.

Over the last few years, online marketers have been using aggressive bait and switch tactics. Meaning they would run a variety of advertising making unrealistic claims or pushing products or services that did not match to the pages the ads routed to. And some of these marketers were doing very well at it, generating a good, inexpensive click rate to pages that would convert a certain percentage of traffic into indirect product sales or email subscription signups.

Quick Pay-per-Click History Lesson

Google, as they always do, caught on. At the same time the Federal Trade Commission started monitoring ludicrous income claims, bait and switch strategies and predatory advertising. The result is that the Google Adwords advertising medium is now a cleaner and more legitimate environment. It also creates both opportunities and challenges for the ethical online network marketer.

If you’re completely new to this industry or relatively inexperienced at it, I have to give you one overall very important bit of advice. RUN A CLEAN, ETHICAL BUSINESS.  The only way you’re going to succeed long term is by operating with a policy of policing yourself and those under and around you. A few complaints or negative forum postings about you, and you’re going to lose a lot of traffic and potential income. You can easily operate “cleanly” just by doing simple things that you should be doing already.

For Google Adwords, all you have to do is be direct. The keywords you’re targeting for clicks must be relevant to your website’s overall theme. Your advertising message in the ads must match up to the keywords. And your landing page content must match very closely to the ads, or Google will no longer display the ads and you will probably lose your Adwords account.

Ad Copywriting 101

The key to this is in your copywriting and content production. If you’ve run Adwords at all before their changes, you already know which keywords produce clicks and conversions for your business. All you have to do is create super relevant and engaging content that matches up to your ads. Don’t use tactics like keyword stuffing or copying other’s content. Take the time to create real, relevant, coherent copy and text that is interesting and hopefully contains calls to actions. If you’re very wordy, just make sure you include several calls to action at various points in the content. If you’re writing 15 paragraphs on a page, trickle the calls to action in the beginning, middle and very aggressively at the end. Say the same thing several different ways, and give the reader a sense of the benefits they get from using your product. Be very clear and direct and do not make false promises. People are more savvy nowadays, and they will smell a rat. You may want to create your content with somewhat of a Problem – Solution slant.

Since you’re relying on traffic reading your content to make their own decision and conclusions without any live interaction from you, you’ll need ways to make sure you get your points across. One technique I  use in my in-person presentations that is derived from Fortune 500 salespeople is simple:

1. Tell them first briefly what you’re going to be telling them (i.e. outline what the topics are and give a hint of the overall benefits from the beginning).

2. Now tell them (i.e. provide details, full benefits, exposition and education).

3. Now tell them again what you’ve just told them (rehash #1 with the real benefits laid out tied to the initial topics).

Write the content naturally, then go back and review it and make some switches so that you’re targeted keywords appear throughout the text in a way that reads correctly and makes sense. You’ve now solved the riddle.

This all makes sense, right?  Google and the FTC want Adwords to be a viable, undiluted resource where traffic can find goods and services that match their needs.  If you follow simple rules in the content you produce, you will have no problem keeping your Adwords up and producing.

Categories Pay per Click and AdWords
Comments (0)

It’s a new year, and as ever, things are always changing with Google and how they tabulate and position the organic search results. If you’re new to online network marketing, you’re almost lucky, as you can get started out with a clean slate in terms of getting your website positioned well in Google. If you’ve already got a track record online, you’re going to have to take a step back and change some of your thinking.
For both groups, you cannot afford to be afraid of change. Make change a part of your business strategy and spend time continuously implementing change. The leading search engines like Google really work off of a monthly cycle for their updates and scans of content, so you don’t need to make addressing your search strategies a daily chore. Review your results and your strategies, tactics and methodologies about once a month and set aside time to make some changes. It’s probably best to put aside 3 hours a month on review and continuing education on the search engines and how they operate, and to allow about 5 – 15 additional hours per month to actually make any changes or adjustments.

Content is Still King

The core element driving Google and how they rate and position websites are related to content, content and content. Since you’re a small business and simply can’t compete on a number of pages basis with larger companies, you’ll have to find other ways to differentiate yourself in Google’s eyes. Here’s some tips on gaining search engine position. Some of these tactics are only good for short term results, but doing these things as part of your strategy will help Google to see and rate your website much higher than if you just sat there “waiting for something to happen” on its own.

Learn Keyword Targeting:

This is the number one problem facing small Internet marketers. You have to find the exact combination of keywords that fit your website’s themes and products. Use Google’s Keyword Tool to research the search volumes for various keywords you think are good for your website. Only choose keywords that have traffic hitting them! Don’t target the keywords that have huge amounts of traffic, as those will be saturated with websites going after them. You need to find the “sweet spot” for you – keywords that are relevant and targeted, but with medium to medium high search volume. Keep this list of keywords as getting top position is a long term goal, and you need to stay on track. These are the foundation for carving out your own niche in the online world.

Build a Blog:

Rich text content is like flypaper for the search engine spyders. The way blogs are structured with long postings and a hierarchy of themed areas fits perfectly within how Google sniffs out content. Either put a blog within your website or set up a free blog outside the structure and link it back heavily. Use a unique domain if you do this, as the blog will count as an important, relevant back link to your website from day one of its launch.

Use Social Bookmarking:

Relevant, themed back links with traffic hitting them and coming through them is really the best way for you to move your relatively small website up in the results quickly. Sign up for a social bookmarking service like Social Marker, Onlywire or others, and submit EVERY single blog entry you create to the social bookmarking websites. If you make Digg or any of the secondary bookmarking sites, you will get A LOT of traffic hitting your posts. And that traffic will GREATLY help your website appear in the results.

Use the Social Networking Sites:

Create Facebook and Twitter accounts for your business and link them together, so one feeds off the other. That way you only need to ever update one of the accounts. Set up your auto-responder software so that periodically an email goes out to your list telling them to join you on Facebook or Twitter. Every time you create a new blog entry, release it on these 2 devices. Again, you’ll get traffic flowing into the website from relevant back links.

Piggy Back on Others’ Position:

This is complicated but take a moment and think about it. There are a lot of text rich websites that have very strong search position. Some of these websites are free article directories that will carry any themed or relative content submitted to them. Get yourself a program like Automatic Article Submitter. It makes this process easy, efficient and pain free. Take all of your blog entries that are relative to concepts or products (leave out any personal blog entries) and mix them using the software’s spinning software. This lets you submit unique, non-duplicate content with your name and links back to your blog to over 300 article directories online. For the directories that pick up your submissions, you get HEAVY back linking from sites that Google already rates very highly. You see why we call it piggy backing? This can get appropriately written articles with your name on them high up in Google temporarily. Think of the article directories like a trampoline that people bounce on; where they land just happens to be your overall blog and website.

Embrace Change:

Review your website’s position monthly in the search engines for the keywords you are targeting. Here’s something our friends in the SEO consulting business tell us. As you start to move in the results, look closely at who is one page ahead of you. Pick out the websites on that page who look like they do NOT belong there. Examine their website closely and look at their Title tags (the top of the browser window) and their Meta Descriptions (the description under their name in Google results). You’ll probably see the same keywords you are targeting in their Titles and Descriptions. Go back and tweak your website to match, then go into your content, particularly the homepage, and add more instances of the same keywords that you’re targeting to your text on the pages. Make sure you use them in a way that makes sense! And if you’re going to run any pay per click, or Adwords, now’s the time to do it. Make sure your landing pages within your website have the keywords you’re trying to “take” ladled throughout and hot link them to other pages in your website. Our friends in the SEO business call this “guerilla warfare.”
There’s a lot more to know. SEO is a complicated business and a huge consulting industry on its own. Doing the things I mention above can REALLY help you get results in 2010, so that you see some return on your time and resources spent. Running an online network marketing business is all about getting some success early, so you can keep your enthusiasm high and build upon the results.

Categories Search Engine Optimization
Comments (0)

There are a HUGE number of users searching for terms in Google every minute of every day. On a local, national and global scale, Google has built itself up to be number one in market share as the worldwide search leader. They get a lot of attention and of course businesses are constantly trying to get to be number one in the search results for a variety of keywords.

Let’s talk about search engine position. My first point is simple. Abandon your ego. Don’t worry about being number one for every keyword that is related to your business. It’s not a realistic expectation and you will just suffer constant disappointment. Change your focus to generating traffic. If you can carve yourself a  niche online for a few important keywords, then traffic will flow in.

Focus on a Handful of Keywords

Define your niche by looking at the keywords you think are best for you. Use Google’s Keyword Tool to research the keywords you think are best. Their suggestion tool will tell you the traffic for the keywords you enter, as well as the traffic for relevant or similar keywords and keyword strings. It’s all validated and generated by real traffic and search data. You should only target keywords that are relevant to your business but that still have a medium to medium high search volume. Target the keywords and keyword strings that have about one third to half the search volume of the most popular keywords in the set. It’s your best chance to get position somewhat quickly and to generate traffic.

Shoot for Page 1 not for #1 on Page 1

In terms of the organic search results for your set of keywords, you need to get onto the first 3 pages of results if you want to see ANY traffic. Google and AOLSearch, which is driven using Google’s same search scripts, accidentally released search engine usage data to the public back in 2007. Here’s some information you might find very interesting.

The #1 position on Page 1 of Google will result in about 42% of the traffic for that keyword clicking on your website.

Spots #2 – #10 on Page 1 will result in between 27% and 3% of the search traffic clicking on your website.

Overall, spots #1 – #10 account for 97% of clicks deriving from search traffic for a keyword.

Pages 2 & 3 split up the remaining 3% of traffic for a given keyword across all 20 positions on Pages 2 & 3. If you’re past Page 3, you’re not getting any traffic at all.

You see the problem. Page 1 of Google is worth a lot in terms of traffic generation. If you’re picking medium to medium high volume keywords, however, you can still get some return off of Pages 2 & 3. 3% of 40,000 traffic per month is still a fair amount of targeted traffic that may be ready to buy your products.

Moving off the first (Search Engine Results Page) SERP the rate of decline in clickthrough picks up considerably. The clickthrough rate for listings with #11 rank dropped to 0.66%. That’s an almost 80% decline in clickthroughs from the #10 SERP position and shows that being on the first SERP page results in far greater SE traffic than lower listings.

Use Interim Strategies

There are other ways to get short term results and high search placement within Google. You could try Google Adwords and buy sponsored positions in the right column and beige box above the organic results. Every click is going to cost you money, so you’ll need to make sure the pages you are routing to are engaging and generate some return on investment. In the long term, your cheapest and most effective source of traffic will come from building a good organic Google position.

Categories Search Engine Optimization
Comments (0)

Single page or landing page websites have unique challenges when it comes to the search engines. We’ve shown you a lot about proper SEO for your website during this article series, but there are some built-in obstacles that single page websites face that we will address directly.

The main issue is from a content and navigation standpoint. You really only have one page that Google will see. And you can’t use any of our navigation coding tricks that we explained, since there is no navigation!

You should still go into the landing page and make sure you have 10 – 15 instances of your keywords appearing correctly within the text, subheads and headlines. You should also use the H1 tag wherever possible. And of course get your Meta Title and Meta Description as ideally related to your overall keywords as you possibly can.

This is about the best you can do in terms of OPTIMIZING the landing page website. You’ll need to put some other measures in place that also exploit Google’s search algorithm, since you can’t match up on a content standpoint.

1. Take advantage of changes to the backlink rating system:
If you’re a home based business or online network marketer and have several landing page websites, you can do certain things to help yourself. In a small inconspicuous place usually under the page footers in each landing page, set up navigation linking your pages together. KEEP IT AT THE BOTTOM BECAUSE YOU WANT TRAFFIC HITTING YOUR LANDING PAGES TO STAY FOCUSED ON YOUR MESSAGE AND OFFER! Use keywords from each landing page’s SEO strategy as the anchor text for the navigation links. Call the area “Other Resources” or “Sites You May Be Interested In” so that it seems to belong or have a purpose on the page. Ideally, you’ll have each landing page assigned to a unique IP address or host, so that Google doesn’t know all your landing pages are owned by the same person. In this way, you can get high relative scores for the quality of these backlinks between your own websites!

2. Build an “About Me” paragraph as a secondary or tertiary component of the page.
Carefully write a 5 – 7 sentence paragraph about you, your mission/vision/philosophy, areas of specialty, etc. and build it into the bottom of the page as part of the footer. You can relatively small in terms of font sizing and structure when compared to the rest of the page. Get your targeted keywords for your main website into this paragraph and hot link those keywords to your main website. Do this for each landing page that you control BUT REWRITE THIS PARAGRAPH EACH TIME IT APPEARS. Keep the hot links but make sure the sentences and content are not duplicated exactly. It will deliver better results for your main website in Google.

3. Use Pay Per Click to generate targeted traffic to these cross linked landing pages.
If you can afford it, drive some traffic via Pay Per Click from the search engines. Keeping a small presence in Google via Adwords on the right and top of the pages will keep you in the search results while your landing pages catch up on an SEO basis.

4. Store relavant content BEHIND the landing pages.
You may want to consider archiving your emailer or auto-responder text in html pages behind the sites. Don’t do this if you are using pre-made or pre-written emails as you will get no benefits from duplicate content. Link your auto-responder and email samples together with simple navigation and put a link somewhere on your landing page into this “directory” you have created. DO NOT MAKE THE LINK COMPLETELY INVISIBLE OR IN TOO SIMILAR OF A COLOR TO THE BACKGROUND COLOR IT IS PLACED ON. You will get penalized for this. What this technique does do is give the impression to Google that you have more pages with deeply relative content.

5. Use techniques like social networking, social bookmarking and article marketing to build up high levels of relative back links.
All of these techniques can actually drive real traffic as well as improve your website’s organic placement substantially. Using article marketing in conjunction with a tool like Automatic Article Submitter can get you HIGH, PAGE ONE placement in Google for good quality keywords on a temporary basis. You can get 50 – 100 high quality back links for every properly structured article that you submit!

These techniques can help your individual landing page websites perform better in Google’s natural results. If done exactly as we noted, your individual landing page websites can greatly help your main website perform better in the search results.

Categories Search Engine Optimization
Comments (4)

This morning’s Member Focus Group was about Video. We had a great presentation from Simon Spykermann of SpykerMedia about the role video can and should play in small business promotions. Please understand that creating great content is only the first step; next you need to get your content noticed. Watch this case study completed within one day. In a few more days, the videos should rank even better in Google. Both Simon Spykermann and Ralph Brigman are excellent at what they do.

Video Distribution

Video is ranking very well in Google these days. The key is not just having a good video, but distributing it broadly so that it is found and indexed by search engines. Traffic Geyser is the absolute market leader. A few minutes and your video hits 50+ video, podcast, social bookmark and article sites all with backlinks to your page.

Categories Video Marketing
Comments (1)

Nobody believes me when I say I have only been marketing online for a couple months. Well, I did do some email marketing for another business, but I wouldn’t classify what I have done in the past as online marketing. These past couple months have been a magic transformation for me. It all started when my friend Josh introduced an Attraction Marketing system to me.

I have learned a lot in the last few months. However, there are a few things which I think are the most important lessons I have learned and if I were to start all over again, these are the things I will follow strictly from the beginning.

Read More→

Categories Online Marketing Advice
Comments (1)