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	<title>Andrea Kropp &#187; Pay per Click and AdWords</title>
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		<title>Help! This Ad is Following Me&#8230;</title>
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		<pubDate>Fri, 17 Dec 2010 22:05:26 +0000</pubDate>
		<dc:creator>Andrea Kropp</dc:creator>
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		<description><![CDATA[What if everywhere you went on the internet you kept seeing the same ad&#8230;all day&#8230;everywhere&#8230;over and over again. Its called retargetting and its a small business owner&#8217;s dream come true. I fully except 90% of you reading this post will have no idea what retargetting is. Frankly, neither did I until the concept was introduce [...]]]></description>
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		<title>Your PPC Is Only As Good As Your Copywriting</title>
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		<pubDate>Tue, 13 Apr 2010 14:13:59 +0000</pubDate>
		<dc:creator>Andrea Kropp</dc:creator>
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		<description><![CDATA[Google is constantly changing and evolving to counteract unethical marketers trying to abuse the search engines. Over the years, they’ve created a huge marketplace for themselves with their Google Adwords pay-per-click (PPC) vehicle, and their latest revisions and changes go head-on at some deep problems created by internet marketers. Over the last few years, online [...]]]></description>
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		<title>Read This Before You Start Using Google Adwords or Pay Per Click</title>
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		<pubDate>Thu, 21 Jan 2010 23:44:00 +0000</pubDate>
		<dc:creator>Andrea Kropp</dc:creator>
				<category><![CDATA[Pay per Click and AdWords]]></category>
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		<category><![CDATA[Lead Generation]]></category>
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		<description><![CDATA[If you’re going to be successful, you must learn quickly how to use Google to your advantage. There are HUGE differences between how Google treats its organic results (or left side results) and the Adwords/pay per click (right side and beige box) results, and there are HUGE differences in strategy in how to use them. [...]]]></description>
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