Andrea Kropp

Using Facebook in Business

Andrea Kropp — Wed, 18 Aug 2010 06:27:17 +0000

So you’ve finally decided that enough “serious” people are using Facebook, that you should take a look at it too. That was my attitude about a year ago and it was the exact attitude of the insurance agent I spoke with this morning.

At some critical Tipping Point (an excellent book by the way) Facebook became too big for large businesses to ignore, then it was too big for medium-sized business to ignore and now it is arguably too big for the mom-and-pop shop to ignore. The beautiful thing is that Facebook levels the playing field for the mom-and-pops and the big kahuanas. That tips the balance of power toward the smaller entrepreneur that is social media savvy.

Ready to get a quick dose of savvy?

In this blog post I want to focus on branding and perceptions. Remember the comment about the mom-and-pops competing with the big guys? All it really takes to LOOK like a big player in your field is:

A professional looking page graphic
A couple hundred (or thousand) fans

If you look professional and you have fans then you have ’social proof’. With so much garbage on the Internet, social proof is becoming more and more critical to your branding and positioning. What you say about yourself takes a backseat to what others have to say about you. On Facebook there are two steps to social proof…A) get fans and B) get fans to say nice things about you. The latter is the equivalent of word-of-mouth advertising, but the former (just having fans) is critically important to your first impression.

I’m sure you have experienced this yourself…you walk into a restaurant with 3 of 45 tables occupied at dinner time. You have formed an immediate opinion about the quality and value delivered by the restaurant without looking at the menu or asking the diners their opinion, right? When you walk into a restaurant with the same 45 tables and a 20 minute wait to get one, you form a more favorable first impression. Again, you did not ASK the diners about the food or the service, the simple fact that the diners are present in the restaurant is the social proof.

See the analogy? When a new person comes to your Facebook business page and sees that you have lots of fans (including names and faces they recognize) they form a favorable first impression and are more likely to look around your page and/or respond to a specific call to action.

OK, so where do you get a professional looking graphic and where do you get fans?

Options for Creating a Professional Facebook Graphic:

Hire a professional designer
Do it yourself (see video below)
Find a tech-savvy family member or friend to do it for you (send this person tot he video below)

Options for Getting Fans on Your Facebook Page

Invite people you know and allow it to build on its own (definitely do this)
Advertise your fan page inside Facebook. Here you are paying for clicks and can target your ideal customer profile very well.
Pay people to become fans – $50 will get you are 1000 fans and make you look like a rockstar (strongly consider doing this). These people probably won’t care about your business, but they will be strong social proof.

The following videos explain each of these parts in more detail and show you exactly how to do it.

This video shows you how to create your own good looking large facebook profile picture (200×600) pixels using only Microsoft powerpoint. You can use the profile picture on your personal pages, fan page or both.

Part 1 of 3

Part 2 of 3

Part 3 of 3
This video shows you how to get a Facebook Fan page profile picture professionally created for dirt cheap. It also shows you how you can get up to 15,000 fans on your page for as little as $80. WOW! Here is the link to the website I discuss => Outsource your Facebook Design Tasks

Final Video

TO LEARN EVEN MORE: Clearly I cannot tackle the entire topic of Facebook for Business in one blog post. That’s why I elected to focus on branding via graphics and fan counts. For a detailed review of strategies, the technical details and other ins and outs, I strongly recommend the Facebook for Business eBook by Marc Krisjanus. You could hunt all over the Internet for free articles, tips and ideas to get yourself up and running on Facebook, or you could drop $47 on Marc’s 130 page guidebook. You’ll be able to read the book while commuting, highlight and mark ideas and and share it around the office. It’s a great investment to get yourself started.

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Day 15 – Road to 10,000 Backlinks

Andrea Kropp — Thu, 20 May 2010 19:56:17 +0000

Today I share two strategies for getting an endless supply for super high page rank backlinks. If you consistently apply this strategy your ranking will skyrocket. When it comes to backlinks, slow and steady and CONSISTENT wins the race. One of my keywords that I thought would take 6 months to rank for is in the #12 spot on Yahoo after only 15 days. I attribute that to the high page rank backlinks that I was able to get very quickly. Amazingly powerful stuff.

SPECIAL OFFER:

The same 79 minute Webinar that got me started in Article Marketing => Free recorded training webinar

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

On May 5th, 2010 I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. It’s a pretty slick and useful site so I encourage you to check it out. The trouble with any Brand New site is how to get the word out. How to get traffic to it!
I’ve always believed in content marketing as the way to long term success with free search traffic, so I set a goal of 10,000 backlinks for my site. In this kickoff video, I discuss my exact strategy and my day-to-day of attack. To see how long it takes me…or if I crash, burn and give up….You can subscribe to the RSS feed for my blog or join my Road to 10,0000 Backlinks Facebook Group specifically for this project or subscribe to Andrea Kropp on YouTube.

FEATURED TOOLS:

These are the tools I’m using for the Road to 10,000 Backlinks Project. You’ll see me using these in many of the videos. Many of them have free trial versions or generous guarantee periods. I’d encourage you to try them for yourself. You don’t need all this stuff to get started so don’t let the list scare you. I get asked all the time what tools I recommend and use myself, so I decided to just put it below the video.

To your massive success,

P.S. Discover my exact formula to generating free leads and signing up more reps on autopilot. Go here NOW!: => Give Me The Formula!

P.P.S. What is the best MLM company to align with? => Find out Now!

5 Article Spinning Tips to Save You Time Today

Andrea Kropp — Sun, 16 May 2010 18:00:00 +0000

Anyone that is serious about article marketing knows that is is both very effective and very time-consuming. Unless you are able to outsource the writing, spinning and submission, you’ll need to find labor-saving ways to get the work done yourself. As you build up an income DEFINITELY look into outsourcing. Until then, I hope you can use some of these article spinning tips:

Article Spinning Tip #1: Use Numbers because they are Easy to Spin

When you write a sentence like…”In just 24 hours I had over 450 new visitors to my blog” it is super easy to spin the number “24″ as “twenty four” or even as “20″ or “twenty”. Same goes for the number 450. Spin it as “four hundred fifty” and also as “425″,”410″, etc…

Article Spinning Tip #2: Spin Your Contractions

This is another easy but often overlooked method. Spin cannot/can’t and would not/wouldn’t and I am/I’m. You get the idea. If your spinner has a thesaurus where you can upload these variations do it. You’ll never risk a mistake in meaning.

Article Spinning Tip #3: Write Your Original with Lots of Adjectives

Adjectives make your writing descriptive and are also among the easiest to spin. As an example an adjective like “beautiful” can be transformed into “lovely” and “gorgeous” in almost any context.

Article Spinning Tip #4: Spin the Hyperlink

If you are using article marketing to build backlinks, spin the anchor text itself with variations of your long-tail keywords. It will look more natural for deep links into your website to have some variation in anchor text. As an example you could spin MLM Mentor/MLM Mentoring/MLM Mentors without any change in meaning for the reader.

Article Spinning Tip #5: Do Your Own Spinning

As time consuming as it is…have a human being do your spinning. Computer spun articles read like junk. The tips in this article are small additional steps to take to make your article spinning easier. Ideally you should be spinning full sentences, paragraph order, and sentence length in addition to individual words. A thesaurus will help with the words, but won’t help at all with the other critical components.

Charlie Page and the Directory of Ezines Review: An Absolute No Brainer

Andrea Kropp — Sun, 16 May 2010 01:18:12 +0000

>>>>Free book…see note at the bottom<<<<

Charlie Page, the owner of Directory of Ezines, stands behind his product in a very personal way. He’ll even get on the phone with you once per week to make sure that Directory of Ezines delivers business results for you. That’s on top of numerous unadvertised bonuses that come with being a member. So what is the Directory of Ezines and is it right for you?

What is Charlie Page’s Directory of Ezines?

Principally, Directory of Ezines is a labor saving tool. If you are currently advertising in ezines or are thinking about doing so, this tool simplifies and streamlines the process. For those of you not familiar with Ezines, they are online newsletters or electronic magazines that users subscribe to. They exist in just about every niche from weight loss to cycling to work from home opportunities and can have hundreds of thousands of subscribers.

The Directory of Ezines is just what is sounds like…a directory. It lists the ezine niche, publisher, circulation, advertising options, advertising rates and more. A massive, massive time savings to have this all in one place to sort and filter based on criteria you specify.

What Makes the Directory of Ezines Unique?

All the extras that Charlie Page packs into the membership make it truly unique and special. Charlie Page is recognized as the leading authority on advertising with eZines and he makes himself available to members by phone at no additional charge. The membership has so many extras and bonus gifts it would almost be impossible to list them. Included among them are:

Free ad writing
Permanent ad placement on Charlie’s personal websites
A website review and follow up phone meeting with Charlie Page
Teleseminars and webinars on important topics like article marketing
A free membership to any CharliePage.com website of your choosing!

What Can You Advertise with the Directory of Ezines?

There are ezines in nearly every niche, but I personally use it to promote my services as an MLM Mentor and to generate network marketing leads. Together with article marketing for MLM, I use the Directory of Ezines to build by own subscriber list by offering valuable content to the ezine subscribers and bringing them to my website.

What Does Directory of Ezines Cost?

I’m not sure if the price is fixed or not, so better to check the Directory of Ezines site directly to get pricing. I do know that the affiliate commission payout is 50% so you only need to recommend this service to two people to get your own membership 100% free for life. A complete no brainer.

Click on the banner now to get your complimentary copy of Ezine Traffic Formula from Charlie Page himself!

To your massive success,

P.S. Want to see my formula for creating a six-figure online income from home? Visit => Write Your Own Paycheck on the Internet

P.P.S Wondering what my main online product is? Warning: This is a high demand product that you will really, really want to have. Visit =>Top Online Business Explained

Day 10 – Road to 10,000 Backlinks

Andrea Kropp — Fri, 14 May 2010 22:25:10 +0000

Today’s video is all about being opportunistic. I spotted a wide open niche – Russell Brunson’s new Local Marketing Myth – and quickly crank out articles, videos and social book marks to fill it. This is a super cool, much needed product at just the right time. The 52-week trainign course is a superb idea and the affiliate program is very generous. Who wouldn’t want to promote this?

Here are the links to Russell Brunson’s Local Marketing Myth and the reviews and videos I did about it:

Russell Brunson Local Marketing Myth Review article
Russell Brunson Local Marketing Myth Review video
Russell Brunson Local Marketing Myth Squeeze page (to become an affiliate)
Russell Brunson’s Internet Marketing For…Local Marketing Myth Customer page (to buy the product)

SPECIAL OFFER:

The same 79 minute Webinar that got me started in Article Marketing => Free recorded training webinar

ABOUT THE RAOD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS:

Russell Brunson’s Local Marketing Myth

Andrea Kropp — Fri, 14 May 2010 17:51:38 +0000

This will be one of those posts that evolves over time. Yesterday I picked up the right’s to Russell Brunson’s Local Marketing Myth product launch and began testing it out. So far so good. The set-up is as easy as can be. A new marketers could be up and running in minutes. (Seriously!)

As regular readers of my blog, you know that I gravitate toward multi-level marketing businesses where you can leverage people as well as Internet marketing skills. As I’ve become known for Internet Marketing abilities, I get asked constantly by other professionals (dentists, financial planners, insurance agents, etc.) for internet marketing help. The MLM courses and systems I promote, just don’t fit.

ENTER Russell Brunson and the Local Marketing Myth.

This was the right product at the right time for me and if you are an MLM enthusiast you should strongly consider adding it to your arsenal because:

You need to profit from your internet marketing expertise wherever possible to continue to fund the marketing of your primary business.
Being a trusted-advisor to local small business owners will do wonders for the your MLM business in the long run.
Russell Brunson’s Local Marketing Myth system is so turnkey easy you’ll only spend minutes every week managing this lucrative additional income stream.

Want another income stream from small business owners that is crazy easy to use====> Go Here Now

Link to How It Works Commission PDF from Russell.

To your massive success,

P.S. Want to see my formula for creating a six-figure online income from home? Visit => Write Your Own Paycheck on the Internet

P.P.S Wondering what my main online product is? Warning: This is a high demand product that you will really, really want to have. Visit =>Top Online Business Explained

Day 8 – Road to 10,000 Backlinks

Andrea Kropp — Wed, 12 May 2010 19:23:29 +0000

Welcome to Day 8 of the journey!

One of my keywords jumped from #150 to #19 on Yahoo overnight!

In this video I share with you the Page Rank 9 website backlink that I believe played a hand in this jump AND show you exactly where to go to get the same PR9 backlink for your own site!

SPECIAL OFFER:

The same 79 minute Webinar that got me started in Article Marketing => Free recorded training webinar

ABOUT THE RAOD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS:

Attraction Marketing on the Internet: Lessons Learned from the Violin

Andrea Kropp — Tue, 11 May 2010 17:18:05 +0000

Attraction Marketing is more important on the Internet than just about any other place. The one exception may be a subway. Let me explain.

In 2007 the Washington Post conducted a classic social experiment. A world-famous violinist named Joshua Bell played in a Metro station for 45 minutes on a $3.5 million dollar violin wearing jeans, a baseball cap and sneakers. What do you think happened? Only 6 people stop to listen for a while, not one person applauded and he made $32 bucks. A few days earlier he had played to a sold out crowd where tickets started at $150. Check out the full story here.

What can this story teach as about attraction marketing on the Internet? A whole heck of a lot:

1. Free is not attractive – If all the content on your website is free, visitors will place lesser value on it even if it is a masterpiece.

2. Shabby is not attractive – Appearance does matter. A professional header, layout and opt-in box will make a tremendous difference in your conversion rates.

3. Who finds who is VERY important - This is the essence of Attraction Marketing on the Internet. Did you seek out the prospect or did they find you? The person doing the seeking will immediately value the information (or the music) of the person being sought out because they asked for it. This is an entirely different form of marketing and the power comes from the directionality of the relationship.

An example:

In my business as an MLM mentor, attraction marketing influences everything I do. Ask yourself, how attractive is a mentor that seeks out students? Not at all. The mentor only has value if the student does the seeking. Same goes for business coaches, consultants and advisors of all sorts.

If you are in one of these fields, make sure that seekers on the Internet can find you. And not just in one place, you want them to find you in EVERY place they look. Google search, directories, articles, blogs, social media. If you are everywhere online, you are very attractive to them. Once they asked you for information or proactively visit your website, they are bonded to you. They found you.

It all boils down to this:

Attraction Marketing on the Internet is all being found and then showcasing knowledge that solves their most pressing problems for free to solidify the relationship. As an example, I use article marketing for MLM to be easily found and then give away training on generating network marketing leads to showcase expertise and bond prospects to me.

So, if you found this blog and this article, allow me to showcase some expertise for free.

P.S. Hope you never pass by another street performer without stopping to hear the music!

To your massive success,

P.S. Want to see my formula for creating a six-figure online income from home? Visit => Write Your Own Paycheck on the Internet

P.P.S Wondering what my main online product is? Warning: This is a high demand product that you will really, really want to have. Visit =>Top Online Business Explained

A Better Way to Track List Subscriber Rates

Andrea Kropp — Mon, 10 May 2010 05:23:18 +0000

To an Internet marketer, the only thing more important than traffic is list subscriptions! A compelling opt-in offer that allows you capture names, emails and more from your traffic allows you to use the power of email marketing to drive repeat traffic, develop loyalty and increase sales. Getting you opt-in offer right is essential. But how should you measure the traffic that is converting to opt-ins? There are a couple options each with their own pros and cons.

Option #1: Your Autoresponder’s Built in Tracking

My autoresponder is Aweber and they make tracking and A/B split testing their forms available as part of their service. The metric provided is (# of list opt-ins / # of form displays) = Opt In Rate.

Pros:
1. Super easy. Happens automatically without you setting it up.
2. Allows you to compare two alternate forms in parallel

Cons:
1. Will give misleading information if your form appears on multiple pages. For example, a visitor visits 5 different pages on your website. On each page, the form displays. They do fill in the opt-in form on one of those pages. The metric would show up as 20% because it is 1 opt in for 5 pages visited. This isn’t very helpful.
2. Repeat visitors that are already on your list will drag down this metric. You should not be counting the visits of people already on your list in calculating your subscription rate.

Option #2: Analytics Tracking Packages

I use Google Webmaster Tools and also Hypertracker for assessing the flow of my sales funnel. But neither give me what i want in terms of a Subscriber Rate. The metric provided is (# of times the SUCCESS page is shown/ # of times the OFFER page is shown) = Opt In Rate.

Pros:
1. Can track a person via cookies for later purchases and connect those purchase to a specific opt-in offer or landing page.

Cons:
1. Takes extra effort to set-up and doesn’t provide any additional information beyond Option #1 (The Autoresponder built-in reporting) about the subscription rate.
2. Same Cons as #1 above

Option #3: Your Own Manual (But Useful) Metric

I started using this metric for Subscriber Rate because it gave me exactly what I wanted. My opt-in offer is in a widget section on a Wordpress blog, so it displays on nearly every page. I only wanted to know how many new visitors to my site were opting-in. So, on a daily basis I pulled these numbers: The Number of New List Subscribers (from Aweber) and the Number of New Visitors from Google Analytics.

The Number of New List Subscribers / Number of New Visitors = Subscriber Rate

This formula allows me to assess how many of my first time visitors are opting into my offer for free help generating network marketing leads. Since most of my traffic is either driven by my mailing list (repeat traffic) or search engines (new traffic) this metric allows me to determine how well I convert organic search traffic into subscribers.

To your massive success,

P.S. Want to see my formula for creating a six-figure online income from home? Visit => Write Your Own Paycheck on the Internet

P.P.S Wondering what my main online product is? Warning: This is a high demand product that you will really, really want to have. Visit =>Top Online Business Explained

Day 4 – Road to 10,000 Backlinks

Andrea Kropp — Sat, 08 May 2010 19:24:53 +0000

Welcome to Day 4 of the journey! The official backlink count is now 196.

In today’s update video I show you how I find the data for the official backlink count and also how to measure your list subscriber rate in a better way that gives you more accurate and useful information.

SPECIAL OFFER:

The same 79 minute Webinar that got me started in Article Marketing => Free recorded training webinar

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

The trouble with any Brand New site is how to get the word out. How to get traffic to it! I’ve always believed in content marketing as the way to long term success with free search traffic, so I set a goal of 10,000 backlinks for my site. In this kickoff video, I discuss my exact strategy and my day-to-day of attack. To see how long it takes me…or if I crash, burn and give up….You can subscribe to the RSS feed for my blog or join my Road to 10,0000 Backlinks Facebook Group specifically for this project or subscribe to Andrea Kropp on YouTube.

First Name:
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Andrea Kropp

Using Facebook in Business

Options for Creating a Professional Facebook Graphic:

Options for Getting Fans on Your Facebook Page

Day 15 – Road to 10,000 Backlinks

SPECIAL OFFER:

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS:

5 Article Spinning Tips to Save You Time Today

Article Spinning Tip #1: Use Numbers because they are Easy to Spin

Article Spinning Tip #2: Spin Your Contractions

Article Spinning Tip #3: Write Your Original with Lots of Adjectives

Article Spinning Tip #4: Spin the Hyperlink

Article Spinning Tip #5: Do Your Own Spinning

Recommended Article Spinners and Submitters

Charlie Page and the Directory of Ezines Review: An Absolute No Brainer

What is Charlie Page’s Directory of Ezines?

What Makes the Directory of Ezines Unique?

What Can You Advertise with the Directory of Ezines?

What Does Directory of Ezines Cost?

Day 10 – Road to 10,000 Backlinks

Here are the links to Russell Brunson’s Local Marketing Myth and the reviews and videos I did about it:

SPECIAL OFFER:

ABOUT THE RAOD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS:

Russell Brunson’s Local Marketing Myth

Day 8 – Road to 10,000 Backlinks

SPECIAL OFFER:

ABOUT THE RAOD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS:

Attraction Marketing on the Internet: Lessons Learned from the Violin

A Better Way to Track List Subscriber Rates

Option #1: Your Autoresponder’s Built in Tracking

Option #2: Analytics Tracking Packages

Option #3: Your Own Manual (But Useful) Metric

Day 4 – Road to 10,000 Backlinks

SPECIAL OFFER:

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

FEATURED TOOLS: