business-men-walkingYes, you read that correctly…no matter what networking company you are with, you have exactly 4 products to offer. I don’t care whether you think you have a single service or whether you have a 100 page product catalog, until you understand your 4 (and only 4) products, you’ll be spinning your wheels.

In promoting a home business opportunity your four products are: 1) The company’s products and services, 2) The company’s independent distributor/representative opportunity, 3) You the sponsor, and 4) Your support and training system.

Now let’s consider how unique each of your 4 products is.

1) The company’s products and services – I’m sure they are great. That’s why you joined the company in the first place. Direct sales companies generally have wonderful products. The trouble is, once a customer knows about the amazing products, they can get them from any one of thousands of distributors. While is is true that most customers will be loyal to you if you were the first one that familiarized them with the product and your prices and services are in line with the market, if a superior product from another company comes along they are gone.

2) The company’s independent distributor/representative opportunity – Again, I’m sure it is wonderful. That’s why you got involved in the first place. But again, just like with the products themselves, the opportunity is available from thousands of sources.

3) You the sponsor – Now we are getting into unique territory. There is only 1 you. You’ve got strengths and weaknesses and hopefully you are leveraging the strengths and continuing to work on your rough spots. Your prospect cannot get You from any other source. If they already want more and more and more of you, great, you have a tremendous personal brand. If not, your personal brand can be developed through blogs like this one :-)

4) Your support and training system – Within every networking company there are systems that don’t work, systems that work if you work them hard, and systems that provide relatively smooth travel to success with consistent, focused effort. The system you personally adopt and teach is a product in an of itself. Don’t take your upline’s word for it that his/her system is the best. Do your own research. In this Internet age, many home business playbooks are still exclusively based on warm market tactics and the 3-foot rule. The system is as much part of the product as YOU are. Make sure it is in the 21st century.

As you can see, the most unique product you have to offer your prospect is YOU followed by your support and training system. Your products are great, your company is great. YOU need to be greater still. So stop inviting your prospects to listen to your upline triple black platinum whatever. This activity only serves to further establish THEM as the leader. Instead, take charge of your team. YOU lead.  

Its the only product you have 100% control over anyway.