The heart of your online marketing program and key to growing your subscriber base are your capture pages. Make a good first impression. Since online network marketing lead generation is first and foremost a about numbers, you must maximize your website traffic and the conversion of traffic into email list subscriptions. The key to this is having a compelling capture page.
Effective capture pages that generate high numbers of online network marketing leads typically offer a preview, sneak peak or trial version of the product or service you are marketing. Very few people will sign up without some type of free offer or reason for giving you their email. Your free offer, web seminar, e-book or trial version of a paid software is the incentive that will make the visitor willing to provide their personal information. They’re basically giving you permission to market to them further in exchange for letting them access to more comprehensive information.
The most successful capture pages are structured in the form of a very short sales message promoting your product or service’s unique value propositions. The content should state very concisely and succinctly what the benefits are to the customer and must be simple to understand. You must always create the message with the audience in mind. The core message should match the keywords and messages you placed in your ads, email marketing and other promotional materials. Maintaining consistency will avoid lost conversions due to confusion or mixed messaging. Tying landing page text to keywords will also help you in the long run with position in Google and other search engines.
If the message is compelling and well-composed, speaks to the target market, and establishes the unique value propositions for your product or service, you will have a captive audience and your email lists will grow. All things working together at 110% will produce results.
Seem complicated? Check your results carefully on a weekly basis and change headlines, value propositions and body copy to determine the effect on your conversions. It’s a lot of trial and error and over time you will see what produces best results. Also, you’ll have to buy and point your domain names, set up with a good web hosting company and be able to create HTML, or hire a web designer to do it.
Here’s a valuable free online marketing tip that will help you generate online network marketing leads from capture pages on day 1, day 2 and day 3, rather than month 3, month 4 and month 5. The best have joined forces to offer turnkey sales and marketing systems for network marketers. If you’re new to this industry, then a package like Carbon Copy Pro can have you up and running in no time.
Personalized website capture pages are provided for members to use to build their own lists. The pages are proven to work, and are inexpensively hosted by Carbon Copy Pro, so that you won’t need to worry about hiring a web host or finding a website programmer.
Still seem hard? It’s really not. Try a system out like Carbon Copy Pro risk-free for 30 days , and a lot of the mystery of building compelling capture pages will no longer be a mystery for you.
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