Building your own blog as well as interacting with other third party blog websites is a great way to build name awareness, expert credentials and to produce consistent traffic and online network marketing leads. You should use your blog as your central or “hub” website where you keep your thoughts, tips, mentoring and strategies for easy access by your email list and new traffic. Your blog also is linked to all of your lead capture pages and vice versa.

Your online network marketing business and generation of leads depends on the quality of your blog and outreach program.Put aside set times on your schedule where you will update and release new entries to the public, and spend dedicated time reading and following other blog websites and commenting on the posts. If you become a frequent commenter, you’ll see your own follower list begin to grow as people begin to appreciate your contributions and opinions, become aware of your name and begin to link back to your website.

Here’s some free advice and general guidelines you should follow when building and maintaining your blog:

1. Sound like an expert in your posts. It’s easy. And you can check your information by simply checking against the hundreds of other blogs available on almost any subject on the web.

2. Do not plagiarize. If you’re going to take inspiration from others, spend the time to rework the information you find into your own entry. Otherwise, you will get caught and the effects on your brand name will be catastrophic.

3. Avoid controversy and don’t lie. Be positive in your messages. If you can’t say something nice, don’t say it all. If you make your blogging style based on negativity, you will get a bad name for yourself, and the kind of traffic you generate will not be the type that converts.

4. Be yourself in your writing. Don’t be afraid to be “authentic.” Blogging, even if you’re talking about technical subjects, must come from “within.” Your followers will relate better if they see some of your personality.

5. Don’t agonize over writing. Just let the words flow, edit the content after letting it sit for a few hours, and get it out there! It will help the perception of authenticity.
One of the most important things you can do is develop a relationship with other blog sites. Send the publishers emails, comment on their postings (in a nice way) and try to start a dialogue with them. Trade links back and forth, offer to let them syndicate or “borrow” your content or postings, become a contributing or guest author, etc. Giving them information makes their jobs easier and you may find it generates significant traffic.

From the beginning, organize your blogs postings and content areas into a logical hierarchy. When you post, use your blog site’s tools to apply the appropriate keywords and themes so that your blog is searchable. If you don’t do this from the beginning, it will quickly get out of control.

If you follow the tips above, dedicate time to maintaining your blog, take the time to develop compelling posts, and consistently reach out through other third party blogging sites, then you will see a consistent flow of online network marketing leads generated by blogging.

You can set up your own blog with a domain name in really no time at all. It’s easy nowadays with a GoDaddy account, a free WordPress blog account and with some personal assistance and tips. My team even offers free training that shows you which tools to use and how to make all the pieces connect.