Magnetic Sponsoring by Mike Dillard is a must read for any serious network marketer. If you aren’t willing to buy a legendary book that costs half your monthly autoship from one of the industry’s great success masters, go find yourself another hobby because you don’t have the level of commitment to personal development that Mike will tell you it takes.
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The central message of Magnetic Sponsoring is summed up well by its title. In order to sponsor more people you must turn yourself into a magnet. You become a magnet when you have knowledge and solutions to offer in response to common problems. This is often known as Attraction Marketing. In attraction marketing you don’t promote your business opportunity directly. Rather you promote your unique mentoring, your knowledge, your system for success and your tools.
This of course, requires that you add value and lots of it. Luckily for you, the challenges faced by network marketers are quite constant – lack of leads and lack of cash flow. If you can solve one or both of these problems for them, you become a valued, trusted resource. Notice that this holds true for distributors with your primary company but also the distributors of other MLM companies. Think about what would happen if you, from another company, could solve a problem that their upline couldn’t help them with? Think they would be attracted to you? You bet. And, they are already sold on network marketing as a viable business. Wouldn’t that be nice for a change?
Inside Magnetic Sponsoring, Mike Dillard shares tactics for how to become this valuable, confident mentor that will attract others like a magnet. The bottom line is education and practices. In order to lead, you first have to be better than those you how will follow you. You need a superior mindset to theirs. You need superior knowledge and you need superior skills. All of these can be developed, but first you have to commit to working on you.
Let’s go back to the two main problems of network marketers and how Mike Dillard addresses them in Magnetic Sponsoring. Mike will tell you that the best leads for your business are people already in the industry – namely other networkers. And how do you generate cash flow? By promoting tools that can help them. These people are buyers, not lookers. They are already in network marketing and will gladly spend $50, $100 or even $500 on a toolkit that will bring prosperity. You capture a portion of this spending as an affiliate commission. This is what Mike Dillard terms a funded proposal system. As you share knowledge and tools and increase your value in the eyes of your leads, the affiliate commissions cover the costs of your time and the marketing expenses for your primary MLM business.
The full Magnetic Sponsoring ebook is 77 pages of value and this only scratches the surface. Mike’s thinking is fresh and innovative and he has a relaxed yet authoritative writing style. Magnetic Sponsoring is a must for the serious network marketer at any stage in their career.
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If you don’t already have Mike Dillard’s Magnetic Sponsoring, you need to watch these videos. It will revolutionize the way you think about your network marketing business.
To your massive success,
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