Single page or landing page websites have unique challenges when it comes to the search engines. We’ve shown you a lot about proper SEO for your website during this article series, but there are some built-in obstacles that single page websites face that we will address directly.

The main issue is from a content and navigation standpoint. You really only have one page that Google will see. And you can’t use any of our navigation coding tricks that we explained, since there is no navigation!

You should still go into the landing page and make sure you have 10 – 15 instances of your keywords appearing correctly within the text, subheads and headlines. You should also use the H1 tag wherever possible. And of course get your Meta Title and Meta Description as ideally related to your overall keywords as you possibly can.

This is about the best you can do in terms of OPTIMIZING the landing page website. You’ll need to put some other measures in place that also exploit Google’s search algorithm, since you can’t match up on a content standpoint.

1. Take advantage of changes to the backlink rating system:
If you’re a home based business or online network marketer and have several landing page websites, you can do certain things to help yourself. In a small inconspicuous place usually under the page footers in each landing page, set up navigation linking your pages together. KEEP IT AT THE BOTTOM BECAUSE YOU WANT TRAFFIC HITTING YOUR LANDING PAGES TO STAY FOCUSED ON YOUR MESSAGE AND OFFER! Use keywords from each landing page’s SEO strategy as the anchor text for the navigation links. Call the area “Other Resources” or “Sites You May Be Interested In” so that it seems to belong or have a purpose on the page. Ideally, you’ll have each landing page assigned to a unique IP address or host, so that Google doesn’t know all your landing pages are owned by the same person. In this way, you can get high relative scores for the quality of these backlinks between your own websites!

2. Build an “About Me” paragraph as a secondary or tertiary component of the page.
Carefully write a 5 – 7 sentence paragraph about you, your mission/vision/philosophy, areas of specialty, etc. and build it into the bottom of the page as part of the footer. You can relatively small in terms of font sizing and structure when compared to the rest of the page. Get your targeted keywords for your main website into this paragraph and hot link those keywords to your main website. Do this for each landing page that you control BUT REWRITE THIS PARAGRAPH EACH TIME IT APPEARS. Keep the hot links but make sure the sentences and content are not duplicated exactly. It will deliver better results for your main website in Google.

3. Use Pay Per Click to generate targeted traffic to these cross linked landing pages.
If you can afford it, drive some traffic via Pay Per Click from the search engines. Keeping a small presence in Google via Adwords on the right and top of the pages will keep you in the search results while your landing pages catch up on an SEO basis.

4. Store relavant content BEHIND the landing pages.
You may want to consider archiving your emailer or auto-responder text in html pages behind the sites. Don’t do this if you are using pre-made or pre-written emails as you will get no benefits from duplicate content. Link your auto-responder and email samples together with simple navigation and put a link somewhere on your landing page into this “directory” you have created. DO NOT MAKE THE LINK COMPLETELY INVISIBLE OR IN TOO SIMILAR OF A COLOR TO THE BACKGROUND COLOR IT IS PLACED ON. You will get penalized for this. What this technique does do is give the impression to Google that you have more pages with deeply relative content.

5. Use techniques like social networking, social bookmarking and article marketing to build up high levels of relative back links.
All of these techniques can actually drive real traffic as well as improve your website’s organic placement substantially. Using article marketing in conjunction with a tool like Automatic Article Submitter can get you HIGH, PAGE ONE placement in Google for good quality keywords on a temporary basis. You can get 50 – 100 high quality back links for every properly structured article that you submit!

These techniques can help your individual landing page websites perform better in Google’s natural results. If done exactly as we noted, your individual landing page websites can greatly help your main website perform better in the search results.