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Archive for article marketing

Day 10 – Road to 10,000 Backlinks

by Andrea Kropp
May 14th, 2010

Today’s video is all about being opportunistic. I spotted a wide open niche – Russell Brunson’s new Local Marketing Myth – and quickly crank out articles, videos and social book marks to fill it. This is a super cool, much needed product at just the right time. The 52-week trainign course is a superb idea and the affiliate program is very generous. Who wouldn’t want to promote this?

Here are the links to Russell Brunson’s Local Marketing Myth and the reviews and videos I did about it:

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

On May 5th, 2010 I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. It’s a pretty slick and useful site so I encourage you to check it out. The trouble with any brand new site is how to get the word out. How to get traffic to it!

I’ve always believed in content marketing as the way to long term success with free earch traffic, so I set a goal of 10,000 backlinks for my site. In this video series, I discuss my exact strategy and my day-to-day plan of attack. Follow along with the series to see how long it takes me…or if I crash, burn and give up….

FEATURED TOOLS:

I get asked all the time what tools I recommend and use myself. The problem with that question is that tools in the internet marketing world are constantly changing. Anything I attached to any one blog post could quickly be outdated. Instead, head over to the Andrea Recommends page. I promise to do my best to keep this up to date :-)

Categories Road to 10000 Backlinks Project
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Day 2 – Road to 10000 Backlinks Project

by Andrea Kropp
May 7th, 2010

Welcome to Day 2 of the journey! I wonder how long this is going to take?

On May 5th, 2010 I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. In today’s video I share some data  about the Alexa Rank of the site, the current number of backlinks and the daily visitor count to set the baseline for measurement.


ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

On May 5th, 2010 I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. It’s a pretty slick and useful site so I encourage you to check it out. The trouble with any brand new site is how to get the word out. How to get traffic to it!

I’ve always believed in content marketing as the way to long term success with free search traffic, so I set a goal of 10,000 backlinks for my site. In this video series, I discuss my exact strategy and my day-to-day plan of attack. Follow along with the series to see how long it takes me…or if I crash, burn and give up….

FEATURED TOOLS:

I get asked all the time what tools I recommend and use myself. The problem with that question is that tools in the internet marketing world are constantly changing. Anything I attached to any one blog post could quickly be outdated. Instead, head over to the Andrea Recommends page. I promise to do my best to keep this up to date :-)

Categories Road to 10000 Backlinks Project
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Day 1- The Road to 10000 Backlinks

by Andrea Kropp
May 6th, 2010

Welcome to Day 1 of the journey! I wonder how long this is going to take?

Yesterday I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. It’s a pretty slick and useful site so I encourage you to check it out.

ABOUT THE ROAD TO 10,000 BACKLINKS PROJECT:

On May 5th, 2010 I launched my plan to build 10,000 backlinks to my brand new niche site at http://NetworkMarketingLeadsBlog.com. It’s a pretty slick and useful site so I encourage you to check it out. The trouble with any brand new site is how to get the word out. How to get traffic to it!

I’ve always believed in content marketing as the way to long term success with free search traffic, so I set a goal of 10,000 backlinks for my site. In this video series, I discuss my exact strategy and my day-to-day plan of attack. Follow along with the series to see how long it takes me…or if I crash, burn and give up….

FEATURED TOOLS:

I get asked all the time what tools I recommend and use myself. The problem with that question is that tools in the internet marketing world are constantly changing. Anything I attached to any one blog post could quickly be outdated. Instead, head over to the Andrea Recommends page. I promise to do my best to keep this up to date :-)

Categories Road to 10000 Backlinks Project
Comments (0)

What’s Working Now? Hot Search Engine Tips (SEO) for 2010

by Andrea Kropp
April 8th, 2010

It’s a new year, and as ever, things are always changing with Google and how they tabulate and position the organic search results. If you’re new to online network marketing, you’re almost lucky, as you can get started out with a clean slate in terms of getting your website positioned well in Google. If you’ve already got a track record online, you’re going to have to take a step back and change some of your thinking.
For both groups, you cannot afford to be afraid of change. Make change a part of your business strategy and spend time continuously implementing change. The leading search engines like Google really work off of a monthly cycle for their updates and scans of content, so you don’t need to make addressing your search strategies a daily chore. Review your results and your strategies, tactics and methodologies about once a month and set aside time to make some changes. It’s probably best to put aside 3 hours a month on review and continuing education on the search engines and how they operate, and to allow about 5 – 15 additional hours per month to actually make any changes or adjustments.

Content is Still King

The core element driving Google and how they rate and position websites are related to content, content and content. Since you’re a small business and simply can’t compete on a number of pages basis with larger companies, you’ll have to find other ways to differentiate yourself in Google’s eyes. Here’s some tips on gaining search engine position. Some of these tactics are only good for short term results, but doing these things as part of your strategy will help Google to see and rate your website much higher than if you just sat there “waiting for something to happen” on its own.

Learn Keyword Targeting:

This is the number one problem facing small Internet marketers. You have to find the exact combination of keywords that fit your website’s themes and products. Use Google’s Keyword Tool to research the search volumes for various keywords you think are good for your website. Only choose keywords that have traffic hitting them! Don’t target the keywords that have huge amounts of traffic, as those will be saturated with websites going after them. You need to find the “sweet spot” for you – keywords that are relevant and targeted, but with medium to medium high search volume. Keep this list of keywords as getting top position is a long term goal, and you need to stay on track. These are the foundation for carving out your own niche in the online world.

Build a Blog:

Rich text content is like flypaper for the search engine spyders. The way blogs are structured with long postings and a hierarchy of themed areas fits perfectly within how Google sniffs out content. Either put a blog within your website or set up a free blog outside the structure and link it back heavily. Use a unique domain if you do this, as the blog will count as an important, relevant back link to your website from day one of its launch.

Use Social Bookmarking:

Relevant, themed back links with traffic hitting them and coming through them is really the best way for you to move your relatively small website up in the results quickly. Sign up for a social bookmarking service like Social Marker, Onlywire or others, and submit EVERY single blog entry you create to the social bookmarking websites. If you make Digg or any of the secondary bookmarking sites, you will get A LOT of traffic hitting your posts. And that traffic will GREATLY help your website appear in the results.

Use the Social Networking Sites:

Create Facebook and Twitter accounts for your business and link them together, so one feeds off the other. That way you only need to ever update one of the accounts. Set up your auto-responder software so that periodically an email goes out to your list telling them to join you on Facebook or Twitter. Every time you create a new blog entry, release it on these 2 devices. Again, you’ll get traffic flowing into the website from relevant back links.

Piggy Back on Others’ Position:

This is complicated but take a moment and think about it. There are a lot of text rich websites that have very strong search position. Some of these websites are free article directories that will carry any themed or relative content submitted to them. Get yourself a program like Automatic Article Submitter. It makes this process easy, efficient and pain free. Take all of your blog entries that are relative to concepts or products (leave out any personal blog entries) and mix them using the software’s spinning software. This lets you submit unique, non-duplicate content with your name and links back to your blog to over 300 article directories online. For the directories that pick up your submissions, you get HEAVY back linking from sites that Google already rates very highly. You see why we call it piggy backing? This can get appropriately written articles with your name on them high up in Google temporarily. Think of the article directories like a trampoline that people bounce on; where they land just happens to be your overall blog and website.

Embrace Change:

Review your website’s position monthly in the search engines for the keywords you are targeting. Here’s something our friends in the SEO consulting business tell us. As you start to move in the results, look closely at who is one page ahead of you. Pick out the websites on that page who look like they do NOT belong there. Examine their website closely and look at their Title tags (the top of the browser window) and their Meta Descriptions (the description under their name in Google results). You’ll probably see the same keywords you are targeting in their Titles and Descriptions. Go back and tweak your website to match, then go into your content, particularly the homepage, and add more instances of the same keywords that you’re targeting to your text on the pages. Make sure you use them in a way that makes sense! And if you’re going to run any pay per click, or Adwords, now’s the time to do it. Make sure your landing pages within your website have the keywords you’re trying to “take” ladled throughout and hot link them to other pages in your website. Our friends in the SEO business call this “guerilla warfare.”
There’s a lot more to know. SEO is a complicated business and a huge consulting industry on its own. Doing the things I mention above can REALLY help you get results in 2010, so that you see some return on your time and resources spent. Running an online network marketing business is all about getting some success early, so you can keep your enthusiasm high and build upon the results.

Categories Search Engine Optimization
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SEO Exposed Part 4:SEO Tactics for Single Page Websites (aka Capture Pages)

by Andrea Kropp
March 29th, 2010

Single page or landing page websites have unique challenges when it comes to the search engines. We’ve shown you a lot about proper SEO for your website during this article series, but there are some built-in obstacles that single page websites face that we will address directly.

The main issue is from a content and navigation standpoint. You really only have one page that Google will see. And you can’t use any of our navigation coding tricks that we explained, since there is no navigation!

You should still go into the landing page and make sure you have 10 – 15 instances of your keywords appearing correctly within the text, subheads and headlines. You should also use the H1 tag wherever possible. And of course get your Meta Title and Meta Description as ideally related to your overall keywords as you possibly can.

This is about the best you can do in terms of OPTIMIZING the landing page website. You’ll need to put some other measures in place that also exploit Google’s search algorithm, since you can’t match up on a content standpoint.

1. Take advantage of changes to the backlink rating system:
If you’re a home based business or online network marketer and have several landing page websites, you can do certain things to help yourself. In a small inconspicuous place usually under the page footers in each landing page, set up navigation linking your pages together. KEEP IT AT THE BOTTOM BECAUSE YOU WANT TRAFFIC HITTING YOUR LANDING PAGES TO STAY FOCUSED ON YOUR MESSAGE AND OFFER! Use keywords from each landing page’s SEO strategy as the anchor text for the navigation links. Call the area “Other Resources” or “Sites You May Be Interested In” so that it seems to belong or have a purpose on the page. Ideally, you’ll have each landing page assigned to a unique IP address or host, so that Google doesn’t know all your landing pages are owned by the same person. In this way, you can get high relative scores for the quality of these backlinks between your own websites!

2. Build an “About Me” paragraph as a secondary or tertiary component of the page.
Carefully write a 5 – 7 sentence paragraph about you, your mission/vision/philosophy, areas of specialty, etc. and build it into the bottom of the page as part of the footer. You can relatively small in terms of font sizing and structure when compared to the rest of the page. Get your targeted keywords for your main website into this paragraph and hot link those keywords to your main website. Do this for each landing page that you control BUT REWRITE THIS PARAGRAPH EACH TIME IT APPEARS. Keep the hot links but make sure the sentences and content are not duplicated exactly. It will deliver better results for your main website in Google.

3. Use Pay Per Click to generate targeted traffic to these cross linked landing pages.
If you can afford it, drive some traffic via Pay Per Click from the search engines. Keeping a small presence in Google via Adwords on the right and top of the pages will keep you in the search results while your landing pages catch up on an SEO basis.

4. Store relavant content BEHIND the landing pages.
You may want to consider archiving your emailer or auto-responder text in html pages behind the sites. Don’t do this if you are using pre-made or pre-written emails as you will get no benefits from duplicate content. Link your auto-responder and email samples together with simple navigation and put a link somewhere on your landing page into this “directory” you have created. DO NOT MAKE THE LINK COMPLETELY INVISIBLE OR IN TOO SIMILAR OF A COLOR TO THE BACKGROUND COLOR IT IS PLACED ON. You will get penalized for this. What this technique does do is give the impression to Google that you have more pages with deeply relative content.

5. Use techniques like social networking, social bookmarking and article marketing to build up high levels of relative back links.
All of these techniques can actually drive real traffic as well as improve your website’s organic placement substantially. Using article marketing in conjunction with a tool like Automatic Article Submitter can get you HIGH, PAGE ONE placement in Google for good quality keywords on a temporary basis. You can get 50 – 100 high quality back links for every properly structured article that you submit!

These techniques can help your individual landing page websites perform better in Google’s natural results. If done exactly as we noted, your individual landing page websites can greatly help your main website perform better in the search results.

Categories Search Engine Optimization
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5 MLM Advertising Techniques That Work

by Andrea Kropp
February 16th, 2010

Building your MLM business can be a frustrating experience if you aren’t experienced or skilled in advertising.  When I got involved in the MLM profession, I didn’t know how to advertise at all and as a result I struggled.

When I finally discovered that proper use of MLM advertising was the key that would allow me to accomplish my dreams in the Network Marketing Profession, I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.

First off, let me share with you what you SHOULD NOT do.

Don’t use ANY ‘Blackhat’ MLM advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising.  Why do they hate it?  Because it is irritating.  Don’t you think?

A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.

For a time, I thought that I could build a business through ‘black hat’ strategies.  The problem was, I realized it was unethical and couldn’t continue doing it after I saw the reasons why the search engines hated it.  Once I realized that, I discovered that the only way to build a business long term is through honesty, openness, and positive energy.

So what are some MLM advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly MLM advertising techniques that can immediately help you in your business, listed in order of personal favoritism:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it.  I have approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).  Articles gradually increase natural search engine traffic to your website, as well as increase your website ranking over time.  Try it.  You’ll love it if you love to write.

2.  Blogging – Search engines LOVE blogs!  If you don’t have a business blog – start one today.  Search engines love blogs for a good reason – it is because PEOPLE love blogs.  This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in your own business – it will give you great results over time.

3.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company.  The cool thing?  Video Marketing is free.  Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I give about 20% of my marketing effort to video marketing, and it brings me some great leads.

4.  Social Networking – The HOTTEST MLM advertising tactics this year are all built around social marketing, through social networking sites like Myspace, Facebook, Twitter, and others.  It used to be that people would actually meet each other… Not any more – they unite on Facebook.  Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising. 

5.  PPC – Pay Per Click advertising is the most efficient paid MLM advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.  PPC is the FASTEST strategy to generate leads, but it is also the most expensive.  Don’t attempt google adwords without first receiving training on how to do it properly.  Also, I prefer other methods.  That being said, most of the industry leaders use PPC aggressively to generate a significant amount of leads through google adwords. They have the cash flow to throw at it.  wouldn’t recommend it to someone new, but you should phase it in as you start generating positive cash flow in your business.

So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.

If you want to just cut through all of the MLM bullcrap that costs you money and doesn’t produce results, simply fill in your name, email, and phone number in the right sidebar of this page to get access to a training that will teach you how to success in your MLM business.

Categories Network Marketing
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Online Network Marketing Lead Generation Tip #4 – Generate Traffic Through Article Marketing Online

by Andrea Kropp
January 12th, 2010

article-profitsThere is no magic technique that will drive in enough website traffic on its own to make you a profitable online marketing business.  A successful online marketing plan requires a mix of components that can be activated, adjusted or discontinued quickly as something that works great one week may not produce results the next. You’ll need to be trying any and all things to see what works best for your business in generating online network marketing leads.

A type of viral marketing that drives highly targeted traffic to your website is aggressive article marketing. The Internet features lots of free, high traffic article and resource sites that index article content at no charge.

Read More→

Categories Network Marketing
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Keyword Research Essentials

by Andrea Kropp
December 14th, 2009

seo-keyword-research-internet-marketing-dotaIf your marketing strategy has an online component, you better know something about keywords or you’ll quickly be swallow up by those that do. Here are a few things to know as you begin and a few resources to assist you.

#1 Know Your Searches – Don’t guess what people are searching for. Research it. Free tools such as Google’s external keyword tool and paid services such as Wordtracker will quickly tell you how many people per day or month are searching for your chosen phrase. These tools will also show you alternate phrasing that may have the same meaning. For example, “work at home” gets about twice as many searches in a day as “home business” at roughly 3300 vs 1700.

#2 Know Your Competition – You absolutely must know how many pages you are competing with for your chosen keywords. In the example above, just because “work from home” has twice as many searches as “home business” doesn’t mean you should go after it. You have to know how many other sites you are competing against. Wordtracker has 3,090,000 sites competing for “work from home” and 3,950,000 competeing for “home business”. These are both too big to get yourself on the front page of Google or Yahoo. By comparison, the phrase “10 best home based business” has only 23,000 site competing. With this phrase you stand a solid chance of ranking on the front page and with 445 searches a day, the phrase gets plenty of use.

#3 Mix It Up – In the land of keywords “phone”, “phones”, “telephone” and “telephones” are all distinct. So too are “Portland real estate agent” and “real estate agent Portland”. The way people search isn’t always consistent with the way they speak especially when it comes to locations. There are generally more searches written as “THING LOCATION” than the other way around such as ”Shaklee Meeting New York”.

Categories Keyword Research and Selection
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Stop Repeating Yourself

by Andrea Kropp
December 4th, 2009

06_repetitionWhen I’m wearing my Mom hat, I’m constantly repeating myself. Online I say it once and only once.

If you’ve ever attempted online marketing, whether you are involved in network marketing or not, you probably quickly discovered that there are tens of social media sites, hundreds of article databases, and literally thousands of directories. Visiting each of these sites and repeating yourself would consume your entire day. The shear magnitude and vast expanse of the Internet is enough to frighten most newbie online marketers away. Truth be told, being frightened away is probably better than doing it wrong. Without the right knowledge and toolkit you’ll spend a lot of time and only cover a tiny portion of the sites and searches that could drive your target market to you.

Where to begin? Where to post? What free services are good? Which paid services delver a good value?  The list of questions goes on.

Here are two tips – one free and one paid

1) Use TwitterFeed and Ping.fm to connect your blog, Facebook, Twitter, Myspace account (and more). Every time you update your blog, the blog’s RSS feed notifies TwitterFeed. TwitterFeed then notifies Ping.fm. Ping.fm branches out to update your Facebook status, your Linked in status and Tweets for you. One message…Lots of places…Presto.

2) Use Automatic Article Submitter to create multiple versions of your articles and post them to hundreds of sites automatically. This tool rocks. It includes an article writer and spinner and submits the resulting article to 300+ directories all at once or on a schedule you specify. The help/FAQ book that comes with it is all you need to get your first article out the same day.

Take it from a busy Mom. I hate repeating myself. Online, I don’t have to.

Categories Article Marketing
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