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Archive for free marketing strategies

What’s Working Now? Hot Search Engine Tips (SEO) for 2010

by Andrea Kropp
April 8th, 2010

It’s a new year, and as ever, things are always changing with Google and how they tabulate and position the organic search results. If you’re new to online network marketing, you’re almost lucky, as you can get started out with a clean slate in terms of getting your website positioned well in Google. If you’ve already got a track record online, you’re going to have to take a step back and change some of your thinking.
For both groups, you cannot afford to be afraid of change. Make change a part of your business strategy and spend time continuously implementing change. The leading search engines like Google really work off of a monthly cycle for their updates and scans of content, so you don’t need to make addressing your search strategies a daily chore. Review your results and your strategies, tactics and methodologies about once a month and set aside time to make some changes. It’s probably best to put aside 3 hours a month on review and continuing education on the search engines and how they operate, and to allow about 5 – 15 additional hours per month to actually make any changes or adjustments.

Content is Still King

The core element driving Google and how they rate and position websites are related to content, content and content. Since you’re a small business and simply can’t compete on a number of pages basis with larger companies, you’ll have to find other ways to differentiate yourself in Google’s eyes. Here’s some tips on gaining search engine position. Some of these tactics are only good for short term results, but doing these things as part of your strategy will help Google to see and rate your website much higher than if you just sat there “waiting for something to happen” on its own.

Learn Keyword Targeting:

This is the number one problem facing small Internet marketers. You have to find the exact combination of keywords that fit your website’s themes and products. Use Google’s Keyword Tool to research the search volumes for various keywords you think are good for your website. Only choose keywords that have traffic hitting them! Don’t target the keywords that have huge amounts of traffic, as those will be saturated with websites going after them. You need to find the “sweet spot” for you – keywords that are relevant and targeted, but with medium to medium high search volume. Keep this list of keywords as getting top position is a long term goal, and you need to stay on track. These are the foundation for carving out your own niche in the online world.

Build a Blog:

Rich text content is like flypaper for the search engine spyders. The way blogs are structured with long postings and a hierarchy of themed areas fits perfectly within how Google sniffs out content. Either put a blog within your website or set up a free blog outside the structure and link it back heavily. Use a unique domain if you do this, as the blog will count as an important, relevant back link to your website from day one of its launch.

Use Social Bookmarking:

Relevant, themed back links with traffic hitting them and coming through them is really the best way for you to move your relatively small website up in the results quickly. Sign up for a social bookmarking service like Social Marker, Onlywire or others, and submit EVERY single blog entry you create to the social bookmarking websites. If you make Digg or any of the secondary bookmarking sites, you will get A LOT of traffic hitting your posts. And that traffic will GREATLY help your website appear in the results.

Use the Social Networking Sites:

Create Facebook and Twitter accounts for your business and link them together, so one feeds off the other. That way you only need to ever update one of the accounts. Set up your auto-responder software so that periodically an email goes out to your list telling them to join you on Facebook or Twitter. Every time you create a new blog entry, release it on these 2 devices. Again, you’ll get traffic flowing into the website from relevant back links.

Piggy Back on Others’ Position:

This is complicated but take a moment and think about it. There are a lot of text rich websites that have very strong search position. Some of these websites are free article directories that will carry any themed or relative content submitted to them. Get yourself a program like Automatic Article Submitter. It makes this process easy, efficient and pain free. Take all of your blog entries that are relative to concepts or products (leave out any personal blog entries) and mix them using the software’s spinning software. This lets you submit unique, non-duplicate content with your name and links back to your blog to over 300 article directories online. For the directories that pick up your submissions, you get HEAVY back linking from sites that Google already rates very highly. You see why we call it piggy backing? This can get appropriately written articles with your name on them high up in Google temporarily. Think of the article directories like a trampoline that people bounce on; where they land just happens to be your overall blog and website.

Embrace Change:

Review your website’s position monthly in the search engines for the keywords you are targeting. Here’s something our friends in the SEO consulting business tell us. As you start to move in the results, look closely at who is one page ahead of you. Pick out the websites on that page who look like they do NOT belong there. Examine their website closely and look at their Title tags (the top of the browser window) and their Meta Descriptions (the description under their name in Google results). You’ll probably see the same keywords you are targeting in their Titles and Descriptions. Go back and tweak your website to match, then go into your content, particularly the homepage, and add more instances of the same keywords that you’re targeting to your text on the pages. Make sure you use them in a way that makes sense! And if you’re going to run any pay per click, or Adwords, now’s the time to do it. Make sure your landing pages within your website have the keywords you’re trying to “take” ladled throughout and hot link them to other pages in your website. Our friends in the SEO business call this “guerilla warfare.”
There’s a lot more to know. SEO is a complicated business and a huge consulting industry on its own. Doing the things I mention above can REALLY help you get results in 2010, so that you see some return on your time and resources spent. Running an online network marketing business is all about getting some success early, so you can keep your enthusiasm high and build upon the results.

Categories Search Engine Optimization
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Google Front Page Video in Under 6 Hour

by Andrea Kropp
March 5th, 2010

This morning’s Member Focus Group was about Video. We had a great presentation from Simon Spykermann of SpykerMedia about the role video can and should play in small business promotions. Please understand that creating great content is only the first step; next you need to get your content noticed. Watch this case study completed within one day. In a few more days, the videos should rank even better in Google. Both Simon Spykermann and Ralph Brigman are excellent at what they do.

Video Distribution

Video is ranking very well in Google these days. The key is not just having a good video, but distributing it broadly so that it is found and indexed by search engines. Traffic Geyser is the absolute market leader. A few minutes and your video hits 50+ video, podcast, social bookmark and article sites all with backlinks to your page.

Categories Video Marketing
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5 MLM Advertising Techniques That Work

by Andrea Kropp
February 16th, 2010

Building your MLM business can be a frustrating experience if you aren’t experienced or skilled in advertising.  When I got involved in the MLM profession, I didn’t know how to advertise at all and as a result I struggled.

When I finally discovered that proper use of MLM advertising was the key that would allow me to accomplish my dreams in the Network Marketing Profession, I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.

First off, let me share with you what you SHOULD NOT do.

Don’t use ANY ‘Blackhat’ MLM advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising.  Why do they hate it?  Because it is irritating.  Don’t you think?

A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.

For a time, I thought that I could build a business through ‘black hat’ strategies.  The problem was, I realized it was unethical and couldn’t continue doing it after I saw the reasons why the search engines hated it.  Once I realized that, I discovered that the only way to build a business long term is through honesty, openness, and positive energy.

So what are some MLM advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly MLM advertising techniques that can immediately help you in your business, listed in order of personal favoritism:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it.  I have approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).  Articles gradually increase natural search engine traffic to your website, as well as increase your website ranking over time.  Try it.  You’ll love it if you love to write.

2.  Blogging – Search engines LOVE blogs!  If you don’t have a business blog – start one today.  Search engines love blogs for a good reason – it is because PEOPLE love blogs.  This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in your own business – it will give you great results over time.

3.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company.  The cool thing?  Video Marketing is free.  Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I give about 20% of my marketing effort to video marketing, and it brings me some great leads.

4.  Social Networking – The HOTTEST MLM advertising tactics this year are all built around social marketing, through social networking sites like Myspace, Facebook, Twitter, and others.  It used to be that people would actually meet each other… Not any more – they unite on Facebook.  Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising. 

5.  PPC – Pay Per Click advertising is the most efficient paid MLM advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.  PPC is the FASTEST strategy to generate leads, but it is also the most expensive.  Don’t attempt google adwords without first receiving training on how to do it properly.  Also, I prefer other methods.  That being said, most of the industry leaders use PPC aggressively to generate a significant amount of leads through google adwords. They have the cash flow to throw at it.  wouldn’t recommend it to someone new, but you should phase it in as you start generating positive cash flow in your business.

So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.

If you want to just cut through all of the MLM bullcrap that costs you money and doesn’t produce results, simply fill in your name, email, and phone number in the right sidebar of this page to get access to a training that will teach you how to success in your MLM business.

Categories Network Marketing
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How To Create An Online MLM Business That Spreads Like A Wildfire

by Andrea Kropp
February 15th, 2010

If you want to succeed in your online MLM business, it’s important that you get started with the right mindset and understanding. Over the last couple years, I’ve seen thousands of would be entrepreneurs come into the world of Network Marketing with big hopes and dreams, only to be frustrated and quit in their first 30-60 days.

The first thing that you’ve got to have on your mind if you want to succeed in your business is that you have to decide that absolutely no matter what happens you will never ever quit. If you were going to medical school for the next 10 years of your life would you invest $300,000 into your education and then quit? I know that seems like a bit of a stretch as a comparison, but it’s the same concept. You’ve got to decide to stick with this industry no matter what. Once you’ve decided, it’s no longer a matter of IF you’re going to succeed, it’s a matter of when.

There are more than 60 years of statistics in the Network Marketing profession that prove that if you stick with one company for 10 years or more, actively participating in company events and continuously promoting your business that you have more than a 95% likelihood of earning a significant six figure annual income. However, most people quit before they ever start. So decide.

Second, you’ve got to focus. If you’ve decided on building a particular company, you’ve got to put the blinders on and no matter what anyone else in the world says, you’ve got to focus on your company and stay consistent. People in network marketing are serial entrepreneurs, and often jump from company to company before they ever gain any real traction. If you want to build significant passive wealth, it at least makes sense to pursue ONE company only until you’ve gained the results and residual income that you’re looking for.

Third, you’ve got to get educated. If you want to build your business on the internet, you had sure better learn how to do it in a cost effective, proficient manner. If you’re going to do PPC advertising, become a MASTER at PPC. If you’re going to do article marketing, become a MASTER at creating compelling content. Get educated. I meet people all the time that will shell out $100 a month for six months on autoship products, but will not invest in a training course, a book or a marketing tool for half that amount. Network marketing is a business which is attracting more and more corporate professionals. Think you can succeed without an MLM-specific education? Think again.

Fourth, you’ve got to have passion. Look, there are a lot of great companies out there to work but does your company give you PASSION? If not, find one that does, and for heaven’s sake, STICK WITH IT.

Categories Network Marketing
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SEO Exposed Part 3: Revise Your Website’s Content To Match What Google Cares About

by Andrea Kropp
February 3rd, 2010

Those following this series now know how to spy directly on their competition and how to develop a direct, aggressive SEO strategy based   on that data.

You’ve now laid the groundwork and are targeting correctly in a smart, strategic manner that actually matches how a corporate SEO consultant would analyze your situation. I left off last time telling you that you must make sure your targeted keywords appear 10 – 15 times on each page of your website and that they had to be used in a semantically correct manner to avoid any trouble.

There’s more that you’ll have to do to your website in order to match up and perform like your competition. Everything you’ll read below is super-easy to do if you are using WordPress for your website with a plug-in such as All-in-One-SEO. You can do all this things from one screen at the same time that you create your page or post. If you are not using WordPress, not only are these tops harder to implement, but you may actually have to pay a pro to do it. WordPress is free so if you haven’t started your website or have only taken baby steps in getting it started, switch it today!

 These recommendations are synergistic with some of the key things that Google currently looks at on websites that are part of their index.

1.       Meta Titles, Meta Descriptions and Meta Keywords – (Controlled via the All-in-One-SEO WordPress plugin.) Each page’s Meta Titles, Meta Descriptions and Meta Keywords must contain the keywords you aretargeting. While Google does not really look at the Meta Keywords embedded in the top of each page any longer, other search engines like Yahoo do. Your pages’ Meta Titles are very important as they tell Google the purpose of your website and page. Don’t waste space repeating your company’s name or domain name; just get your keywords prominently in that space. Use the Meta Description to establish your identity and purpose from a human standpoint, and try to use your keywords there as well. In WordPress you’ll create meta titles, descriptions and keywords for EVERY new page or post. Do not skip this step or do it sloppily.  Your visitors may or may not ever see it, but the search engines definitely do. The place where your visitors are most likely to see it is in the search engine summary. Check out this example.

 

These are the #9 and #10 results for “MLM Drop Cards” for a search I did today. (Mine is the #10 result). Notice how the Title is clear, succinct and contains the keywords. Then look at the two lines of text below. Notice that mine is written in complete sentences. This comes from the Meta Description field. This is the place where in 2 lines of text, you entice the searcher to click on your result. The #9 result clearly doesn’t have a meta description. In its place, a random block of text from within the page is displayed.

2. Footer Navigation Links. – (Controlled via the themes section in WordPress.) Develop key paths for Google’s spyders: Remember how I told you in Part 2 that outside links driving to your website should ideally have your targeted keywords as part of your anchor text? Your website should have the same technique for its own internal content. If your website is more than one page and has primary navigation at top or on the side, DUPLICATE that navigation in the footer of each page. However, rename those links to match your keywords and point them to the pages in your site that most closely match. This tells Google a clear path to index and scan content for information tied to keywords and search terms. In my next article, I’ll touch on the challenges facing single page websites or landing pages. Here is a quick screen shot of one of my capture pages. Notice all the small hyperlinks down below the copyright info in the footer. These are not for the visitor, they are for the search engine. Fortunately, if you are using MLM Lead System Pro all of this is done for you.

3. Image, Document and File Names – (Assign names at the time of upload in WordPress) Name your files to match your keywords. Go into your website structure and rename your files to include the keywords from your strategy. Make sure the keyword you use in each filename matches the content and Meta Titles for that page. Don’t just jam the words together in keyphrases; use a hyphen between words. (Examples: Instead of Pic2017.jpg name your file Mount-Saint-Helens-in-Fall.jpg and instead of Video Clip 11 name your file Interview-with-Michael-Jordon.wmv). Get it? Even though your visitors don’t see the names of your images or video files, the search engine does. The names of your files should contain all your keywords and be separated by hypens. This takes only a few extra seconds when you create the pages and will greatly help your search rankings. It’s a pain in the **** to have to undo and redo later so do it the first time.

All of the items above are similar to what a professional SEO would do upon first taking on a project with you. Your website must have the proper foundation for you to ever have any chance of doing as well as your competitors in Google.

This series has now made it clear how you should develop your strategy based on real competitor data. I’ve shown you how to carefully develop your keyword targeting so that you are pursuing good volume keywords that match your products and services. You’ve learned how to adapt your website and content to match up with some of Google’s primary search algorithms.

Categories Search Engine Optimization
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MLM Lead System Pro: The Official Review

by Andrea Kropp
January 29th, 2010

MLM Lead System Pro is designed by Network Marketers, for Network Marketers to solve the two main universal challenges in the industry – 1) not enough leads and 2) not enough early cash flow. If you’ve been in network marketing for any period of time, you’ve come to realize that…

The Problems…

A)There are plenty of good candidates out there. Just look around the hotel room. Somebody invited all those people, right?

B)It is time consuming (and frustrating) to have to sift through lots of poor candidates to find the good ones.

C)The good ones are often the most skeptical. They require more consistent, quality follow-up and more time to come around.

D)It takes money to stay in the game long enough to find the good ones. You need to stay active with your company (usually $100-$150 a month) and you need to buy brochures, attend trainings and pick up the tab for coffee.

E)The turn-key system that your upline promised isn’t really a system that works the same for everybody after all. Rather it’s a manifesto to stay in the game, keep inviting, keep following up and the good ones will emerge.

F)Nothing ever happens as fast as you hope or expect.

The brilliance of MLM Lead System Pro is that it provides solutions for all these truths. First let me explain how it addresses these universal challenges, then I’ll get into some more mechanics.

The Solutions…

A)    Your future leaders are on the Internet. That’s about 1% of the World population’s population is involved in direct selling. That’s  65.3 million people worldwide according to the World Federation of Direct Selling Associations. That’s a lot of people so clearly the concept is attractive. What about the other 6.7 billion people in the World. How many people on your warm market list? 20, 200, perhaps 2000? There are 1.7 billion Internet users. How’s that for a warm market?

B) Use automated sales funnels and autoresponders to screen candidates for you. Instead of driving to Starbucks only to realize 5 minutes into the conversation that a person is a terrible fit but talking with them anyway for 30 minutes to be polite, use the power of web-based sales funnels to sift for you. Your upline has probably told you that you are really in the sorting business, right? Do you want to pan for gold by hand or use an automated sorter? How much more dirt could you sift through if a machine was doing the majority of it while you were at work or asleep?

C) Send people a little more information every day. They will join when the timing is right for them and they know you haven’t quit. Has your upline told you that the fortune is in the follow-up? That is 100% true. However, consistent follow-up is very tough on the schedule and psyche. Follow-up takes time away from exposing the opportunity to new people. And, it can be awkward to see your friends at work, ball games and concerts and always be throwing in a follow-up plug about your business. Soon, you’ll have no friends left. Instead, if they are receptive but not ready at your first meeting, add them to an automated follow-up list. You can forward pre-written messages from your upline or write your own. They need to hear from you at least 3 times a week, but it is very passive. There will come a time when they are down and worried about money and your email arrives just then and they’ll take a second look. Some uplines refer to this as “Dripping on Them”. Drip, drip, drip. A little bit of information at a time.

D) Make money on related products via affiliates sales even if they don’t join your business and while you continue to drip on them about your business. As you learn to generate leads online, you’ll teach this to your team, other small business owners and people on the Internet. These people will need and Autorepsonder system. Great, you recommend yours and teach them how to use it. You give them something they need to help them in their business (even if its another network marketing company) and you earn an affiliate commission. This allows you to make money off of the 90% of people that say no to your business. You MUST figure out how to make money from the people that say NO or you will run out of money.

E)     This is not a guidebook. MLSP is an actual system. Let me use cell phones as an example. What I got from my upline when I first started was a “guidebook” on how to build a cellphone. Not the actual phones, not even the parts, just the book on how to build it. Sound familiar? MLSP is like getting an actual fully assembled cellphone plus a users guide. Sure, you have to figure out how to set up voicemail. How to save contacts. How to take a picture. But the point is, the cellphone is already built, you just have to learn how to use it. That’s what MLSP is. It is a fully built system that you learn how to use – like learning to use your phone.

For a $49 monthly fee, MLM Lead System Pro is a turnkey Internet marketing system for beginners. Members are able to

  • Create unlimited lead capture pages (also called squeeze pages) from templates will proven histories of success
  • Build a subscription list and send autosponse and custom message to that growing list. There are even 28 email messages pre-written for you and a new one comes out every Monday.
  • A full analytics package to know which of your promotions are working and which are not, but you don’t want to learn HTML…then this is for you!
  • Ability to embed your own video in your pages and/or use someone else’s video.
  • Personal branding opportunities
  • An MOST IMPORTANT – the step-by-step instructions for how to set up any or all of these marketing channels
    • Pay-per-click
    • YouTube & Video Marketing
    • Facebook
    • Twitter
    • Personal Blogs
    • Article Marketing
    • Email Marketing
    • Drop Cards
    • Classifieds
    • And more…

Pro’s

• As a member of MLM Lead System PRO, you get all the latest information and resources about online marketing — be it through a series of webinars, tutorials, or other massive amount of resources available within the system.

• Earn to show others how to learn. Share this amazing training system with others and earn an affiliate commission for every person base membership plus any extra services or training materials they purchase. Your upline will be skeptical, but if they see the power, every on his/her team could join your MLSP team.

• MLM Lead System PRO is named as such because it stands out mostly for its ability to generate a massive list of leads. And, these leads are highly targeted, always fresh and unique to you only having come through your personal sales funnel.

• This particular system targets two aspects of online marketing that many online businesspeople overlook to their detriment: building quality leads and increasing income generation. It emphasizes targeted leads and multiple streams of income instead of merely gathering names and contact information that are irrelevant to your business or having only one product to offer.

• This system targets people who have previous background in the network marketing industry, thus, eliminating the hassle of trying to establish the basics of this industry or explain that it is legal and legitimate.

This system work great worldwide. All the resources and training is Internet and phone based. You can be mentored by people in other countries and sponsor people in other states without any hassles. And since, it’s all available 24×7, all the training is recorded and archived everyone can learn and build on their own schedule.

Con’s

  • There is a mysterious aspect to the MLM Lead System PRO. Members are not fully aware of which organization is being promoted in the system’s front end. But that is how it is designed. To show prospects the business on the back end as opposed to the front end. You would have to understand the funded proposal concept for this to make sense.
  • The system currently works best to target other network marketers. That saves you from having to explain MLM to people, but it does restrict your market. There have been rumors that more generic tools are not too far away. Also, I’ve successfully taken the ideas and skills I’ve learned from MLSP to create other web pages and funnels for the products of my primary business. For this, you don’t get the pre-written templates, but if you join an MLSP person already in your same primary company they will likely share that stuff with you.
  • Additional cash outlay for the struggling networker. The $49 per month price tag is well worth what you get, but it will take some time to get the lead engine humming. Its possible to recoup it in under 10 days. More realistic is probably 2 months. Fortunately MLSP makes all their weekly Wednesday trainings open to all prospects for free. Judge for yourself. Attend the calls and assign your own value to what you learned. (All my blog subscribers get an invite every Monday announcing the Wednesday call for that week).
  • There are reports of sponsors bringing people into MLM Lead System Pro and then not returning their calls after they enroll. This behavior reflects poorly on the sponsor, not on MLM Lead System Pro, but sometimes these are confused. Do your homework on who is active and who is not; who has a solid reputation and who does not.

Overall

If you’ve been doing online marketing for a while and cannot seem to figure out the right formula to use for an effective online marketing campaign, the MLM Lead System PRO does make a legitimate that is will help you achieve the kind of success you’ve always dreamed of. They have solved all the most vexing problems of network marketing and packaged the solutions in a system that is accessible to anyone willing to put in the effort.

MLM Lead System PRO also utilizes attraction marketing, which is one of the fastest rising and most successful methods employed on the internet nowadays. Indeed, every online marketer knows that establishing relationships is one of the strongest ways you can build your list and boost sales.

If you would like to discover for yourself this exact system that I and other industry leaders use to generate 50-60 leads a day, take the test drive! Get started for $30. It is fully refundable, no questions asked in the first 30 days. What have you got to lose?? Click the banner now to begin putting your business on autopilot.

Attraction Marketing System

There is absolutely NO RISK. We offer a 100% no questions asked money-back guarantee within your first 30 days. You can cancel your account at any time from your back office by clicking the “Account” tab and “Updating Your Membership,”call our support line at (888) 414-7975, OR you can simply email our support directly at support@mlmleadsystempro.com

Again,YOU HAVE NOTHING TO LOSE!

Categories My Lead System Pro
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SEO Exposed Part 2: Develop a Focused SEO Strategy Complements of Your Competition

by Andrea Kropp
January 28th, 2010

backlinkDuring Part 1 of this series, I explained how you could spy on your competitors’ websites using free tools like Alexa online. Now I’m going to show you exactly how to develop a focused Search Engine Optimization strategy for yourself that will have you starting to catch up to those you envy in no time.

If you followed my instructions in Part 1 carefully, you’ll now have a comparison chart showing your website versus others in terms traffic rank, the sites linking in, the keywords that drive traffic to your competition, and their position versus your current position in Google.

Take the keywords driving traffic to your competition and plug them into a tool like the Google Adwords Keyword Tool. It’s readily available online and will give you the EXACT average Monthly Search Volume for each keyword online. Store that data in your spreadsheet  for reference later. Also, use the Keyword Tool’s synonym and relevant keywords suggestion feature to find the search volumes for other keywords that Google ties to your set. Highlight the ones that match exactly with what you’re offering online.

This overall set of your competitors’ keywords and the keywords you liked from the Google Adwords Tool gives you a basis now to select the keywords YOU will target. Only take the keywords that have medium to medium high search volume when compared to the top producing keywords on that list. They’re going to be easier to take position on. To under the interplay between search volume and search results placement read How to Get 1000 Visitors.

competitionNow go and look carefully at the Sites Linking In data for websites on your list with the highest traffic ranking. Pick the top one and go visit all the links from their data. Mark which ones are free link resources or directories and start seeing if there are ways to get your own website linked. Try to get linked from as many of the same websites as your top competitor. The ranking and ratings they receive from inbound links from these other websites can be yours as well. HERE’S AN IMPORTANT TIP. For the websites that allow you to provide the link and anchor text as part of the link submission process, you must use the keywords you are targeting in the link! This tells Google something very important: your website is a destination and resource for information pertaining to that keyword.

Now go into your own website and revise your text content. Get those same keywords to appear about 10 – 15 times per page within the writing. Make sure you use them semantically and grammatically correct.

This is all a good start in getting your website to be in the same competitive space. In my next article in this series, I’ll tell you exactly how Google looks at other elements of your website’s content and how you can best optimize it to make Google’s work easier.

Categories Search Engine Optimization
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Online Network Marketing Lead Generation Tip #2 – Generate Traffic Through Blogging

by Andrea Kropp
January 12th, 2010

Building your own blog as well as interacting with other third party blog websites is a great way to build name awareness, expert credentials and to produce consistent traffic and online network marketing leads. You should use your blog as your central or “hub” website where you keep your thoughts, tips, mentoring and strategies for easy access by your email list and new traffic. Your blog also is linked to all of your lead capture pages and vice versa.

Your online network marketing business and generation of leads depends on the quality of your blog and outreach program.Put aside set times on your schedule where you will update and release new entries to the public, and spend dedicated time reading and following other blog websites and commenting on the posts. If you become a frequent commenter, you’ll see your own follower list begin to grow as people begin to appreciate your contributions and opinions, become aware of your name and begin to link back to your website.

Here’s some free advice and general guidelines you should follow when building and maintaining your blog:

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Categories Network Marketing
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Online Network Marketing Lead Generation Tip #3 – Generate Traffic Through Email Marketing

by Andrea Kropp
January 12th, 2010

Email-Marketing-2The amount of income you can make in online network marketing is tied directly to how large you can build your email list and the value you provide in your communications. Some percentage of your list subscribers will sign up into your primary business or purchase products from you – but only after they have come to like you and see you as a valuable source of information. The majority of the list subscribers will not join your primary business or buy your products. However, based on the relationship you develop with them over time, you’ll be able to market related goods and services to them.

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Categories Network Marketing
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Online Network Marketing Lead Generation Tip #4 – Generate Traffic Through Article Marketing Online

by Andrea Kropp
January 12th, 2010

article-profitsThere is no magic technique that will drive in enough website traffic on its own to make you a profitable online marketing business.  A successful online marketing plan requires a mix of components that can be activated, adjusted or discontinued quickly as something that works great one week may not produce results the next. You’ll need to be trying any and all things to see what works best for your business in generating online network marketing leads.

A type of viral marketing that drives highly targeted traffic to your website is aggressive article marketing. The Internet features lots of free, high traffic article and resource sites that index article content at no charge.

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Categories Network Marketing
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