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Archive for marketing strategy

SEO Exposed Part 5: How To Keep Your Search Engine Results Moving Up

by Andrea Kropp
April 17th, 2010

Achieving optimum positions in Google’s natural search results is a long term SEO goal. You will NOT get there quickly. I’ve given you a strong foundation to start with in terms of setting up your strategy and thinking to deliver positive, focused results. Here’s something you need to be aware of – following my instructions exactly in the beginning does not mean that your website will magically appear on the top page of Google.

You cannot do the things in my article series and say that “your SEO is done” or “my website is optimized.” Google is a dynamic, fluid entity that indexes, rates and positions web content on a monthly basis. They really only do a complete scan of the web once every 22 – 30 days. They’re continuously indexing, and no one knows the schedule or secrets of exactly what they do or when. While you’ve restructured and set up your pages in a manner that makes it easy for Google to scan and rate your content, you need to set aside time on an ongoing basis if you want to pass the competition.

Data is Your Best Friend

Hopefully you’ve kept your collected data handy. You need to look carefully at each keyword you are targeting. You also need to look constantly at where the competitor websites you study are positioned.

As you start to appear in the search results, you should always look ahead to the competitor who is closest to your current position for each keyword. They represent the next obstacle in gaining position, and you have to go after each position close to you if you want to move up.

Look carefully at their website. Study their Meta Titles and Meta Descriptions for the pages that are listed ahead of you for each keyword. Rewrite yours every month to be “richer” or more keyword dense than theirs. Increase the keyword density for your pages every month, and spend every month increasing the number of back links that have your keywords in the anchor text for the link.

Keep the Backlinks Coming

One way to get good, relative high score back links is to use the social networking websites, social bookmarking websites and the article marketing directories. Keep releasing good, relative content on a monthly basis and you will move up past the competitor who is next in line in Google. If you’re using social networking websites like Facebook or Myspace or Twitter, set up accounts for yourself as well as Business pages for your various activities. Release information on these sites linking back to your main site, but again make sure you use the keywords you’re targeting linked back to your website’s pages that best match.

Well written and focused articles submitted to all the major article directories using a tool like Automatic Article Submitter will bring in even higher quality back links. You’re only usually allowed one or two links in the Author Box for each directory, so use that link space carefully and again, tie it to the keyword or focal point of the article and drive it back to your website.

Slow and Steady Wins the Race

I can’t stress to your enough how important proper SEO is. I also can’t stress enough how key it is for you to budget your time effectively. Schedule set days on your calendar EVERY MONTH where you will address, tweak and refine your SEO strategy. It’s the only way to ensure that, several months down the road, you start seeing a flow of organic traffic coming in from good positions.

Keep your core keyword focus consistent for 6 – 8 months. Don’t try to keep optimizing or adding new keywords to your mix, or your activities will get out of control. If you change your keyword approach at month 3, all your previous work those 3 months is pretty much lost. Successful SEO is all about focus and diligence.

Categories Search Engine Optimization
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MLM Lead System Pro: The Official Review

by Andrea Kropp
January 29th, 2010

MLM Lead System Pro is designed by Network Marketers, for Network Marketers to solve the two main universal challenges in the industry – 1) not enough leads and 2) not enough early cash flow. If you’ve been in network marketing for any period of time, you’ve come to realize that…

The Problems…

A)There are plenty of good candidates out there. Just look around the hotel room. Somebody invited all those people, right?

B)It is time consuming (and frustrating) to have to sift through lots of poor candidates to find the good ones.

C)The good ones are often the most skeptical. They require more consistent, quality follow-up and more time to come around.

D)It takes money to stay in the game long enough to find the good ones. You need to stay active with your company (usually $100-$150 a month) and you need to buy brochures, attend trainings and pick up the tab for coffee.

E)The turn-key system that your upline promised isn’t really a system that works the same for everybody after all. Rather it’s a manifesto to stay in the game, keep inviting, keep following up and the good ones will emerge.

F)Nothing ever happens as fast as you hope or expect.

The brilliance of MLM Lead System Pro is that it provides solutions for all these truths. First let me explain how it addresses these universal challenges, then I’ll get into some more mechanics.

The Solutions…

A)    Your future leaders are on the Internet. That’s about 1% of the World population’s population is involved in direct selling. That’s  65.3 million people worldwide according to the World Federation of Direct Selling Associations. That’s a lot of people so clearly the concept is attractive. What about the other 6.7 billion people in the World. How many people on your warm market list? 20, 200, perhaps 2000? There are 1.7 billion Internet users. How’s that for a warm market?

B) Use automated sales funnels and autoresponders to screen candidates for you. Instead of driving to Starbucks only to realize 5 minutes into the conversation that a person is a terrible fit but talking with them anyway for 30 minutes to be polite, use the power of web-based sales funnels to sift for you. Your upline has probably told you that you are really in the sorting business, right? Do you want to pan for gold by hand or use an automated sorter? How much more dirt could you sift through if a machine was doing the majority of it while you were at work or asleep?

C) Send people a little more information every day. They will join when the timing is right for them and they know you haven’t quit. Has your upline told you that the fortune is in the follow-up? That is 100% true. However, consistent follow-up is very tough on the schedule and psyche. Follow-up takes time away from exposing the opportunity to new people. And, it can be awkward to see your friends at work, ball games and concerts and always be throwing in a follow-up plug about your business. Soon, you’ll have no friends left. Instead, if they are receptive but not ready at your first meeting, add them to an automated follow-up list. You can forward pre-written messages from your upline or write your own. They need to hear from you at least 3 times a week, but it is very passive. There will come a time when they are down and worried about money and your email arrives just then and they’ll take a second look. Some uplines refer to this as “Dripping on Them”. Drip, drip, drip. A little bit of information at a time.

D) Make money on related products via affiliates sales even if they don’t join your business and while you continue to drip on them about your business. As you learn to generate leads online, you’ll teach this to your team, other small business owners and people on the Internet. These people will need and Autorepsonder system. Great, you recommend yours and teach them how to use it. You give them something they need to help them in their business (even if its another network marketing company) and you earn an affiliate commission. This allows you to make money off of the 90% of people that say no to your business. You MUST figure out how to make money from the people that say NO or you will run out of money.

E)     This is not a guidebook. MLSP is an actual system. Let me use cell phones as an example. What I got from my upline when I first started was a “guidebook” on how to build a cellphone. Not the actual phones, not even the parts, just the book on how to build it. Sound familiar? MLSP is like getting an actual fully assembled cellphone plus a users guide. Sure, you have to figure out how to set up voicemail. How to save contacts. How to take a picture. But the point is, the cellphone is already built, you just have to learn how to use it. That’s what MLSP is. It is a fully built system that you learn how to use – like learning to use your phone.

For a $49 monthly fee, MLM Lead System Pro is a turnkey Internet marketing system for beginners. Members are able to

  • Create unlimited lead capture pages (also called squeeze pages) from templates will proven histories of success
  • Build a subscription list and send autosponse and custom message to that growing list. There are even 28 email messages pre-written for you and a new one comes out every Monday.
  • A full analytics package to know which of your promotions are working and which are not, but you don’t want to learn HTML…then this is for you!
  • Ability to embed your own video in your pages and/or use someone else’s video.
  • Personal branding opportunities
  • An MOST IMPORTANT – the step-by-step instructions for how to set up any or all of these marketing channels
    • Pay-per-click
    • YouTube & Video Marketing
    • Facebook
    • Twitter
    • Personal Blogs
    • Article Marketing
    • Email Marketing
    • Drop Cards
    • Classifieds
    • And more…

Pro’s

• As a member of MLM Lead System PRO, you get all the latest information and resources about online marketing — be it through a series of webinars, tutorials, or other massive amount of resources available within the system.

• Earn to show others how to learn. Share this amazing training system with others and earn an affiliate commission for every person base membership plus any extra services or training materials they purchase. Your upline will be skeptical, but if they see the power, every on his/her team could join your MLSP team.

• MLM Lead System PRO is named as such because it stands out mostly for its ability to generate a massive list of leads. And, these leads are highly targeted, always fresh and unique to you only having come through your personal sales funnel.

• This particular system targets two aspects of online marketing that many online businesspeople overlook to their detriment: building quality leads and increasing income generation. It emphasizes targeted leads and multiple streams of income instead of merely gathering names and contact information that are irrelevant to your business or having only one product to offer.

• This system targets people who have previous background in the network marketing industry, thus, eliminating the hassle of trying to establish the basics of this industry or explain that it is legal and legitimate.

This system work great worldwide. All the resources and training is Internet and phone based. You can be mentored by people in other countries and sponsor people in other states without any hassles. And since, it’s all available 24×7, all the training is recorded and archived everyone can learn and build on their own schedule.

Con’s

  • There is a mysterious aspect to the MLM Lead System PRO. Members are not fully aware of which organization is being promoted in the system’s front end. But that is how it is designed. To show prospects the business on the back end as opposed to the front end. You would have to understand the funded proposal concept for this to make sense.
  • The system currently works best to target other network marketers. That saves you from having to explain MLM to people, but it does restrict your market. There have been rumors that more generic tools are not too far away. Also, I’ve successfully taken the ideas and skills I’ve learned from MLSP to create other web pages and funnels for the products of my primary business. For this, you don’t get the pre-written templates, but if you join an MLSP person already in your same primary company they will likely share that stuff with you.
  • Additional cash outlay for the struggling networker. The $49 per month price tag is well worth what you get, but it will take some time to get the lead engine humming. Its possible to recoup it in under 10 days. More realistic is probably 2 months. Fortunately MLSP makes all their weekly Wednesday trainings open to all prospects for free. Judge for yourself. Attend the calls and assign your own value to what you learned. (All my blog subscribers get an invite every Monday announcing the Wednesday call for that week).
  • There are reports of sponsors bringing people into MLM Lead System Pro and then not returning their calls after they enroll. This behavior reflects poorly on the sponsor, not on MLM Lead System Pro, but sometimes these are confused. Do your homework on who is active and who is not; who has a solid reputation and who does not.

Overall

If you’ve been doing online marketing for a while and cannot seem to figure out the right formula to use for an effective online marketing campaign, the MLM Lead System PRO does make a legitimate that is will help you achieve the kind of success you’ve always dreamed of. They have solved all the most vexing problems of network marketing and packaged the solutions in a system that is accessible to anyone willing to put in the effort.

MLM Lead System PRO also utilizes attraction marketing, which is one of the fastest rising and most successful methods employed on the internet nowadays. Indeed, every online marketer knows that establishing relationships is one of the strongest ways you can build your list and boost sales.

If you would like to discover for yourself this exact system that I and other industry leaders use to generate 50-60 leads a day, take the test drive! Get started for $30. It is fully refundable, no questions asked in the first 30 days. What have you got to lose?? Click the banner now to begin putting your business on autopilot.

Attraction Marketing System

There is absolutely NO RISK. We offer a 100% no questions asked money-back guarantee within your first 30 days. You can cancel your account at any time from your back office by clicking the “Account” tab and “Updating Your Membership,”call our support line at (888) 414-7975, OR you can simply email our support directly at support@mlmleadsystempro.com

Again,YOU HAVE NOTHING TO LOSE!

Categories My Lead System Pro
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Lessons in Marketing from the Christmas Season

by Andrea Kropp
December 19th, 2009

scarcity It is almost midnight and I’m just back from Toys R Us. The experience reminded me how important SCARCITY is in marketing. The less there is of something valuable, the greater lengths people are willing to go to get it. Whether its Cabbage Patch Dolls or Gold in the mountains, when supply drops, price goes up.

What does this have to do with your network marketing business? Not much on the product side, but lots on the leadership side. How available are you to your team? Do you drop everything for anyone in your downline or the select few that deserve this level of responsiveness? Do you drive two hours to do 3-ways with people that are in no way prequalifed for your opportunity? If so, what do you say to your team member after a meeting like this?

Read More→

Categories Attraction Marketing
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MLM Success Essentials: Develop a Specific MLM Marketing Strategy

by Andrea Kropp
December 8th, 2009

What is your marketing strategy to build a successful MLM business? Do you know who your target market is? Do you know what your target market needs? Do you know where your target market hangs out? Do you know the words that resonate with your target market? You must have specific answers to these questions back by solid research and facts to ensure your long term success.

While you can build a small MLM business in a non-targeted way, talking to friends and family and everyone within 3 feet of you, you’ll never build a massive downline using this approach unless you get extremely lucky.  Instead of relying on luck, you need to rely on proven marketing strategies just like any ‘traditional’ business. It’s OK to play the lottery on the side, but the majority of your time should be spent on executing a specific marketing strategy.

Strategy First; Plan Second

Note that a marketing strategy must come before a marketing plan. The strategy is the WHAT and the plan is the HOW. For example, if you sell telecommunications services you might target cell customers of a particular carrier that has poor coverage in your area. That is the WHAT – the marketing strategy. In order to reach them, you might design a web page using your city name and the carrier’s name as keywords and include a ‘send me info on reducing my bill’ opt-in box. That is the HOW – the marketing plan. Without a strategy it is impossible to develop a plan that guides your activities.

Does your MLM marketing strategy need to be specific to be successful?

In a word – YES.

Marketing is the art of creating desire for a product or service. To create a desire for your product, you must connect the product to something the prospect wants. Once a prospect sees that your product is the solution to a specific problem that they care about, there should be no further objections as you close them.

1.       What problems do people care about?

Notice that all of your marketing activity must flow backwards from the problems people care about. Ask yourself, what problems do each of my products solve. Do they help slow the aging process? Do they provide income protection in the event of a disability? Do they reduce cholesterol? Do they remove wrinkles? Do they save money on phone services people buy anyway?  Do they teach online lead generation?

Remember, it has to be a problem people care about. And they must care enough about  the problem to take action. Someone whose doctor has just told them they have high cholesterol is (hopefully) ready to take action. Someone that paid $40 in overage fees last month is probably ready to take action. Someone whose brother just got injured and cannot work is probably ready to take action. A network marketer struggling to generate leads in the cold market is probably ready to take action.

2.       Which problems should your marketing strategy target?

After you list all the problems that your products and services can solve, get specific about which problems you will target. Pick 1 to 3 problems to target. Picking the problems is a personal choice influenced by several factors. The main factors you’ll want to consider are:

1)      The number of people with the problem . How large is the market?

2)      The severity of the problem. How motivated are people to solve the problem.

3)      The competitive intensity. How many other competing solutions are there for this problem?

4)      Your unique skills and expertise.

There is no right or wrong answer here. A small market with highly motivate people where you have unique expertise could easily outperform a large market with low motivational factors. This is one of the reasons that other network marketers are one of your best target markets. The market is concentrated and highly motivated.

3.      Where do people with these problems hang out?

At this point you are still developing strategy, not planning how to market, but you need to determine if you can reach people with the problem in groups or not. If yes, what are those groups and where do these people hang out. In the case of network marketers, they hang out at conferences, on training calls and at home parties.

The Internet is one of many answers to this question and for most network marketers it is the most powerful answer. The Internet is full of niches of people specifically looking for solutions to their problems. Use Google’s free External Keyword Research Tool to study the niches. How many people are searching for ‘lowering cholesterol’ or ‘save for college’ or ‘eliminate wrinkles’ or ‘free international calling’?

Lots of newbies waste an enormous amount of time and money designing web pages that no one traffics because they don’t invest in truly learning Internet marketing. Don’t make this mistake. You can be on the front page of Google, but you’ll need to be extremely focused on a specific niche and strategy to do it.

Categories Network Marketing
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