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Archive for MLM Marketing

5 MLM Advertising Techniques That Work

by Andrea Kropp
February 16th, 2010

Building your MLM business can be a frustrating experience if you aren’t experienced or skilled in advertising.  When I got involved in the MLM profession, I didn’t know how to advertise at all and as a result I struggled.

When I finally discovered that proper use of MLM advertising was the key that would allow me to accomplish my dreams in the Network Marketing Profession, I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.

First off, let me share with you what you SHOULD NOT do.

Don’t use ANY ‘Blackhat’ MLM advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising.  Why do they hate it?  Because it is irritating.  Don’t you think?

A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.

For a time, I thought that I could build a business through ‘black hat’ strategies.  The problem was, I realized it was unethical and couldn’t continue doing it after I saw the reasons why the search engines hated it.  Once I realized that, I discovered that the only way to build a business long term is through honesty, openness, and positive energy.

So what are some MLM advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly MLM advertising techniques that can immediately help you in your business, listed in order of personal favoritism:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it.  I have approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).  Articles gradually increase natural search engine traffic to your website, as well as increase your website ranking over time.  Try it.  You’ll love it if you love to write.

2.  Blogging – Search engines LOVE blogs!  If you don’t have a business blog – start one today.  Search engines love blogs for a good reason – it is because PEOPLE love blogs.  This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in your own business – it will give you great results over time.

3.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company.  The cool thing?  Video Marketing is free.  Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I give about 20% of my marketing effort to video marketing, and it brings me some great leads.

4.  Social Networking – The HOTTEST MLM advertising tactics this year are all built around social marketing, through social networking sites like Myspace, Facebook, Twitter, and others.  It used to be that people would actually meet each other… Not any more – they unite on Facebook.  Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising. 

5.  PPC – Pay Per Click advertising is the most efficient paid MLM advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.  PPC is the FASTEST strategy to generate leads, but it is also the most expensive.  Don’t attempt google adwords without first receiving training on how to do it properly.  Also, I prefer other methods.  That being said, most of the industry leaders use PPC aggressively to generate a significant amount of leads through google adwords. They have the cash flow to throw at it.  wouldn’t recommend it to someone new, but you should phase it in as you start generating positive cash flow in your business.

So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.

If you want to just cut through all of the MLM bullcrap that costs you money and doesn’t produce results, simply fill in your name, email, and phone number in the right sidebar of this page to get access to a training that will teach you how to success in your MLM business.

Categories Network Marketing
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How To Create An Online MLM Business That Spreads Like A Wildfire

by Andrea Kropp
February 15th, 2010

If you want to succeed in your online MLM business, it’s important that you get started with the right mindset and understanding. Over the last couple years, I’ve seen thousands of would be entrepreneurs come into the world of Network Marketing with big hopes and dreams, only to be frustrated and quit in their first 30-60 days.

The first thing that you’ve got to have on your mind if you want to succeed in your business is that you have to decide that absolutely no matter what happens you will never ever quit. If you were going to medical school for the next 10 years of your life would you invest $300,000 into your education and then quit? I know that seems like a bit of a stretch as a comparison, but it’s the same concept. You’ve got to decide to stick with this industry no matter what. Once you’ve decided, it’s no longer a matter of IF you’re going to succeed, it’s a matter of when.

There are more than 60 years of statistics in the Network Marketing profession that prove that if you stick with one company for 10 years or more, actively participating in company events and continuously promoting your business that you have more than a 95% likelihood of earning a significant six figure annual income. However, most people quit before they ever start. So decide.

Second, you’ve got to focus. If you’ve decided on building a particular company, you’ve got to put the blinders on and no matter what anyone else in the world says, you’ve got to focus on your company and stay consistent. People in network marketing are serial entrepreneurs, and often jump from company to company before they ever gain any real traction. If you want to build significant passive wealth, it at least makes sense to pursue ONE company only until you’ve gained the results and residual income that you’re looking for.

Third, you’ve got to get educated. If you want to build your business on the internet, you had sure better learn how to do it in a cost effective, proficient manner. If you’re going to do PPC advertising, become a MASTER at PPC. If you’re going to do article marketing, become a MASTER at creating compelling content. Get educated. I meet people all the time that will shell out $100 a month for six months on autoship products, but will not invest in a training course, a book or a marketing tool for half that amount. Network marketing is a business which is attracting more and more corporate professionals. Think you can succeed without an MLM-specific education? Think again.

Fourth, you’ve got to have passion. Look, there are a lot of great companies out there to work but does your company give you PASSION? If not, find one that does, and for heaven’s sake, STICK WITH IT.

Categories Network Marketing
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MLM Lead System Pro: The Official Review

by Andrea Kropp
January 29th, 2010

MLM Lead System Pro is designed by Network Marketers, for Network Marketers to solve the two main universal challenges in the industry – 1) not enough leads and 2) not enough early cash flow. If you’ve been in network marketing for any period of time, you’ve come to realize that…

The Problems…

A)There are plenty of good candidates out there. Just look around the hotel room. Somebody invited all those people, right?

B)It is time consuming (and frustrating) to have to sift through lots of poor candidates to find the good ones.

C)The good ones are often the most skeptical. They require more consistent, quality follow-up and more time to come around.

D)It takes money to stay in the game long enough to find the good ones. You need to stay active with your company (usually $100-$150 a month) and you need to buy brochures, attend trainings and pick up the tab for coffee.

E)The turn-key system that your upline promised isn’t really a system that works the same for everybody after all. Rather it’s a manifesto to stay in the game, keep inviting, keep following up and the good ones will emerge.

F)Nothing ever happens as fast as you hope or expect.

The brilliance of MLM Lead System Pro is that it provides solutions for all these truths. First let me explain how it addresses these universal challenges, then I’ll get into some more mechanics.

The Solutions…

A)    Your future leaders are on the Internet. That’s about 1% of the World population’s population is involved in direct selling. That’s  65.3 million people worldwide according to the World Federation of Direct Selling Associations. That’s a lot of people so clearly the concept is attractive. What about the other 6.7 billion people in the World. How many people on your warm market list? 20, 200, perhaps 2000? There are 1.7 billion Internet users. How’s that for a warm market?

B) Use automated sales funnels and autoresponders to screen candidates for you. Instead of driving to Starbucks only to realize 5 minutes into the conversation that a person is a terrible fit but talking with them anyway for 30 minutes to be polite, use the power of web-based sales funnels to sift for you. Your upline has probably told you that you are really in the sorting business, right? Do you want to pan for gold by hand or use an automated sorter? How much more dirt could you sift through if a machine was doing the majority of it while you were at work or asleep?

C) Send people a little more information every day. They will join when the timing is right for them and they know you haven’t quit. Has your upline told you that the fortune is in the follow-up? That is 100% true. However, consistent follow-up is very tough on the schedule and psyche. Follow-up takes time away from exposing the opportunity to new people. And, it can be awkward to see your friends at work, ball games and concerts and always be throwing in a follow-up plug about your business. Soon, you’ll have no friends left. Instead, if they are receptive but not ready at your first meeting, add them to an automated follow-up list. You can forward pre-written messages from your upline or write your own. They need to hear from you at least 3 times a week, but it is very passive. There will come a time when they are down and worried about money and your email arrives just then and they’ll take a second look. Some uplines refer to this as “Dripping on Them”. Drip, drip, drip. A little bit of information at a time.

D) Make money on related products via affiliates sales even if they don’t join your business and while you continue to drip on them about your business. As you learn to generate leads online, you’ll teach this to your team, other small business owners and people on the Internet. These people will need and Autorepsonder system. Great, you recommend yours and teach them how to use it. You give them something they need to help them in their business (even if its another network marketing company) and you earn an affiliate commission. This allows you to make money off of the 90% of people that say no to your business. You MUST figure out how to make money from the people that say NO or you will run out of money.

E)     This is not a guidebook. MLSP is an actual system. Let me use cell phones as an example. What I got from my upline when I first started was a “guidebook” on how to build a cellphone. Not the actual phones, not even the parts, just the book on how to build it. Sound familiar? MLSP is like getting an actual fully assembled cellphone plus a users guide. Sure, you have to figure out how to set up voicemail. How to save contacts. How to take a picture. But the point is, the cellphone is already built, you just have to learn how to use it. That’s what MLSP is. It is a fully built system that you learn how to use – like learning to use your phone.

For a $49 monthly fee, MLM Lead System Pro is a turnkey Internet marketing system for beginners. Members are able to

  • Create unlimited lead capture pages (also called squeeze pages) from templates will proven histories of success
  • Build a subscription list and send autosponse and custom message to that growing list. There are even 28 email messages pre-written for you and a new one comes out every Monday.
  • A full analytics package to know which of your promotions are working and which are not, but you don’t want to learn HTML…then this is for you!
  • Ability to embed your own video in your pages and/or use someone else’s video.
  • Personal branding opportunities
  • An MOST IMPORTANT – the step-by-step instructions for how to set up any or all of these marketing channels
    • Pay-per-click
    • YouTube & Video Marketing
    • Facebook
    • Twitter
    • Personal Blogs
    • Article Marketing
    • Email Marketing
    • Drop Cards
    • Classifieds
    • And more…

Pro’s

• As a member of MLM Lead System PRO, you get all the latest information and resources about online marketing — be it through a series of webinars, tutorials, or other massive amount of resources available within the system.

• Earn to show others how to learn. Share this amazing training system with others and earn an affiliate commission for every person base membership plus any extra services or training materials they purchase. Your upline will be skeptical, but if they see the power, every on his/her team could join your MLSP team.

• MLM Lead System PRO is named as such because it stands out mostly for its ability to generate a massive list of leads. And, these leads are highly targeted, always fresh and unique to you only having come through your personal sales funnel.

• This particular system targets two aspects of online marketing that many online businesspeople overlook to their detriment: building quality leads and increasing income generation. It emphasizes targeted leads and multiple streams of income instead of merely gathering names and contact information that are irrelevant to your business or having only one product to offer.

• This system targets people who have previous background in the network marketing industry, thus, eliminating the hassle of trying to establish the basics of this industry or explain that it is legal and legitimate.

This system work great worldwide. All the resources and training is Internet and phone based. You can be mentored by people in other countries and sponsor people in other states without any hassles. And since, it’s all available 24×7, all the training is recorded and archived everyone can learn and build on their own schedule.

Con’s

  • There is a mysterious aspect to the MLM Lead System PRO. Members are not fully aware of which organization is being promoted in the system’s front end. But that is how it is designed. To show prospects the business on the back end as opposed to the front end. You would have to understand the funded proposal concept for this to make sense.
  • The system currently works best to target other network marketers. That saves you from having to explain MLM to people, but it does restrict your market. There have been rumors that more generic tools are not too far away. Also, I’ve successfully taken the ideas and skills I’ve learned from MLSP to create other web pages and funnels for the products of my primary business. For this, you don’t get the pre-written templates, but if you join an MLSP person already in your same primary company they will likely share that stuff with you.
  • Additional cash outlay for the struggling networker. The $49 per month price tag is well worth what you get, but it will take some time to get the lead engine humming. Its possible to recoup it in under 10 days. More realistic is probably 2 months. Fortunately MLSP makes all their weekly Wednesday trainings open to all prospects for free. Judge for yourself. Attend the calls and assign your own value to what you learned. (All my blog subscribers get an invite every Monday announcing the Wednesday call for that week).
  • There are reports of sponsors bringing people into MLM Lead System Pro and then not returning their calls after they enroll. This behavior reflects poorly on the sponsor, not on MLM Lead System Pro, but sometimes these are confused. Do your homework on who is active and who is not; who has a solid reputation and who does not.

Overall

If you’ve been doing online marketing for a while and cannot seem to figure out the right formula to use for an effective online marketing campaign, the MLM Lead System PRO does make a legitimate that is will help you achieve the kind of success you’ve always dreamed of. They have solved all the most vexing problems of network marketing and packaged the solutions in a system that is accessible to anyone willing to put in the effort.

MLM Lead System PRO also utilizes attraction marketing, which is one of the fastest rising and most successful methods employed on the internet nowadays. Indeed, every online marketer knows that establishing relationships is one of the strongest ways you can build your list and boost sales.

If you would like to discover for yourself this exact system that I and other industry leaders use to generate 50-60 leads a day, take the test drive! Get started for $30. It is fully refundable, no questions asked in the first 30 days. What have you got to lose?? Click the banner now to begin putting your business on autopilot.

Attraction Marketing System

There is absolutely NO RISK. We offer a 100% no questions asked money-back guarantee within your first 30 days. You can cancel your account at any time from your back office by clicking the “Account” tab and “Updating Your Membership,”call our support line at (888) 414-7975, OR you can simply email our support directly at support@mlmleadsystempro.com

Again,YOU HAVE NOTHING TO LOSE!

Categories My Lead System Pro
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MLM Success Essentials: Develop a Specific MLM Marketing Strategy

by Andrea Kropp
December 8th, 2009

What is your marketing strategy to build a successful MLM business? Do you know who your target market is? Do you know what your target market needs? Do you know where your target market hangs out? Do you know the words that resonate with your target market? You must have specific answers to these questions back by solid research and facts to ensure your long term success.

While you can build a small MLM business in a non-targeted way, talking to friends and family and everyone within 3 feet of you, you’ll never build a massive downline using this approach unless you get extremely lucky.  Instead of relying on luck, you need to rely on proven marketing strategies just like any ‘traditional’ business. It’s OK to play the lottery on the side, but the majority of your time should be spent on executing a specific marketing strategy.

Strategy First; Plan Second

Note that a marketing strategy must come before a marketing plan. The strategy is the WHAT and the plan is the HOW. For example, if you sell telecommunications services you might target cell customers of a particular carrier that has poor coverage in your area. That is the WHAT – the marketing strategy. In order to reach them, you might design a web page using your city name and the carrier’s name as keywords and include a ‘send me info on reducing my bill’ opt-in box. That is the HOW – the marketing plan. Without a strategy it is impossible to develop a plan that guides your activities.

Does your MLM marketing strategy need to be specific to be successful?

In a word – YES.

Marketing is the art of creating desire for a product or service. To create a desire for your product, you must connect the product to something the prospect wants. Once a prospect sees that your product is the solution to a specific problem that they care about, there should be no further objections as you close them.

1.       What problems do people care about?

Notice that all of your marketing activity must flow backwards from the problems people care about. Ask yourself, what problems do each of my products solve. Do they help slow the aging process? Do they provide income protection in the event of a disability? Do they reduce cholesterol? Do they remove wrinkles? Do they save money on phone services people buy anyway?  Do they teach online lead generation?

Remember, it has to be a problem people care about. And they must care enough about  the problem to take action. Someone whose doctor has just told them they have high cholesterol is (hopefully) ready to take action. Someone that paid $40 in overage fees last month is probably ready to take action. Someone whose brother just got injured and cannot work is probably ready to take action. A network marketer struggling to generate leads in the cold market is probably ready to take action.

2.       Which problems should your marketing strategy target?

After you list all the problems that your products and services can solve, get specific about which problems you will target. Pick 1 to 3 problems to target. Picking the problems is a personal choice influenced by several factors. The main factors you’ll want to consider are:

1)      The number of people with the problem . How large is the market?

2)      The severity of the problem. How motivated are people to solve the problem.

3)      The competitive intensity. How many other competing solutions are there for this problem?

4)      Your unique skills and expertise.

There is no right or wrong answer here. A small market with highly motivate people where you have unique expertise could easily outperform a large market with low motivational factors. This is one of the reasons that other network marketers are one of your best target markets. The market is concentrated and highly motivated.

3.      Where do people with these problems hang out?

At this point you are still developing strategy, not planning how to market, but you need to determine if you can reach people with the problem in groups or not. If yes, what are those groups and where do these people hang out. In the case of network marketers, they hang out at conferences, on training calls and at home parties.

The Internet is one of many answers to this question and for most network marketers it is the most powerful answer. The Internet is full of niches of people specifically looking for solutions to their problems. Use Google’s free External Keyword Research Tool to study the niches. How many people are searching for ‘lowering cholesterol’ or ‘save for college’ or ‘eliminate wrinkles’ or ‘free international calling’?

Lots of newbies waste an enormous amount of time and money designing web pages that no one traffics because they don’t invest in truly learning Internet marketing. Don’t make this mistake. You can be on the front page of Google, but you’ll need to be extremely focused on a specific niche and strategy to do it.

Categories Network Marketing
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No Matter What Company You Are With…You Have 4 Products

by Andrea Kropp
November 30th, 2009

business-men-walkingYes, you read that correctly…no matter what networking company you are with, you have exactly 4 products to offer. I don’t care whether you think you have a single service or whether you have a 100 page product catalog, until you understand your 4 (and only 4) products, you’ll be spinning your wheels.

In promoting a home business opportunity your four products are: 1) The company’s products and services, 2) The company’s independent distributor/representative opportunity, 3) You the sponsor, and 4) Your support and training system.

Now let’s consider how unique each of your 4 products is.

1) The company’s products and services – I’m sure they are great. That’s why you joined the company in the first place. Direct sales companies generally have wonderful products. The trouble is, once a customer knows about the amazing products, they can get them from any one of thousands of distributors. While is is true that most customers will be loyal to you if you were the first one that familiarized them with the product and your prices and services are in line with the market, if a superior product from another company comes along they are gone.

2) The company’s independent distributor/representative opportunity – Again, I’m sure it is wonderful. That’s why you got involved in the first place. But again, just like with the products themselves, the opportunity is available from thousands of sources.

3) You the sponsor – Now we are getting into unique territory. There is only 1 you. You’ve got strengths and weaknesses and hopefully you are leveraging the strengths and continuing to work on your rough spots. Your prospect cannot get You from any other source. If they already want more and more and more of you, great, you have a tremendous personal brand. If not, your personal brand can be developed through blogs like this one :-)

4) Your support and training system – Within every networking company there are systems that don’t work, systems that work if you work them hard, and systems that provide relatively smooth travel to success with consistent, focused effort. The system you personally adopt and teach is a product in an of itself. Don’t take your upline’s word for it that his/her system is the best. Do your own research. In this Internet age, many home business playbooks are still exclusively based on warm market tactics and the 3-foot rule. The system is as much part of the product as YOU are. Make sure it is in the 21st century.

As you can see, the most unique product you have to offer your prospect is YOU followed by your support and training system. Your products are great, your company is great. YOU need to be greater still. So stop inviting your prospects to listen to your upline triple black platinum whatever. This activity only serves to further establish THEM as the leader. Instead, take charge of your team. YOU lead.  

Its the only product you have 100% control over anyway.

Categories Attraction Marketing
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