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About two days ago I bought a course called Traffic Evolution…and boy am I glad. Here’s the skinny in a nutshell…

If you have been doing any advertising on Google via pay-per-click across that last 3 years then you know that prices are skyrocketing. One chiropractic pay-per-click management client I have has seen prices go up from ~$2 per click to over $12 for the same keywords. Ouch! Facebook is still in the sub $2 range for nearly every niche, but I don’t expect that will last beyond the end of 2011.

Google and Facebook are the ‘well known’ ad inventory that is easy for a beginner to access. But is it really beginner friendly to pay over $10 per click? What if there was a traffic source that delivered just as many visitors but was 1/10 the price at under 50 cents per visitor? Too good to be true?

That’s what I thought. I read every word of the sales letter to Traffic Evolution looking for the catch. You see, as I’ve been working on my taxes for 2010 I vowed not to buy any more “online marketing information products”. I’m a sucker for a good sales page and my bank account reflects that. Most of the courses I buy these days are duplicating stuff I already know, so I vowed to stay away.

This one drew me in and is the real deal.

A word of warning. This is not for beginners. This is for marketers with a solid offer to promote (as an affiliate or distributor) or an entrepreneur/small business owner with their own products and services to offer.

If you need more traffic, check out Jonathan Mizel’s Traffic Evolution. Even if you have also vowed to not buy any more ‘info products’ this year, check out the sales letter – it is a masterpiece and definitely one to bookmark and learn from.

Click to check it out. You’ll be glad you did;)

P.S. Isn’t this a great banner ad?

Achieving optimum positions in Google’s natural search results is a long term SEO goal. You will NOT get there quickly. I’ve given you a strong foundation to start with in terms of setting up your strategy and thinking to deliver positive, focused results. Here’s something you need to be aware of – following my instructions exactly in the beginning does not mean that your website will magically appear on the top page of Google.

You cannot do the things in my article series and say that “your SEO is done” or “my website is optimized.” Google is a dynamic, fluid entity that indexes, rates and positions web content on a monthly basis. They really only do a complete scan of the web once every 22 – 30 days. They’re continuously indexing, and no one knows the schedule or secrets of exactly what they do or when. While you’ve restructured and set up your pages in a manner that makes it easy for Google to scan and rate your content, you need to set aside time on an ongoing basis if you want to pass the competition.

Data is Your Best Friend

Hopefully you’ve kept your collected data handy. You need to look carefully at each keyword you are targeting. You also need to look constantly at where the competitor websites you study are positioned.

As you start to appear in the search results, you should always look ahead to the competitor who is closest to your current position for each keyword. They represent the next obstacle in gaining position, and you have to go after each position close to you if you want to move up.

Look carefully at their website. Study their Meta Titles and Meta Descriptions for the pages that are listed ahead of you for each keyword. Rewrite yours every month to be “richer” or more keyword dense than theirs. Increase the keyword density for your pages every month, and spend every month increasing the number of back links that have your keywords in the anchor text for the link.

Keep the Backlinks Coming

One way to get good, relative high score back links is to use the social networking websites, social bookmarking websites and the article marketing directories. Keep releasing good, relative content on a monthly basis and you will move up past the competitor who is next in line in Google. If you’re using social networking websites like Facebook or Myspace or Twitter, set up accounts for yourself as well as Business pages for your various activities. Release information on these sites linking back to your main site, but again make sure you use the keywords you’re targeting linked back to your website’s pages that best match.

Well written and focused articles submitted to all the major article directories using a tool like Automatic Article Submitter will bring in even higher quality back links. You’re only usually allowed one or two links in the Author Box for each directory, so use that link space carefully and again, tie it to the keyword or focal point of the article and drive it back to your website.

Slow and Steady Wins the Race

I can’t stress to your enough how important proper SEO is. I also can’t stress enough how key it is for you to budget your time effectively. Schedule set days on your calendar EVERY MONTH where you will address, tweak and refine your SEO strategy. It’s the only way to ensure that, several months down the road, you start seeing a flow of organic traffic coming in from good positions.

Keep your core keyword focus consistent for 6 – 8 months. Don’t try to keep optimizing or adding new keywords to your mix, or your activities will get out of control. If you change your keyword approach at month 3, all your previous work those 3 months is pretty much lost. Successful SEO is all about focus and diligence.

Categories Search Engine Optimization
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Single page or landing page websites have unique challenges when it comes to the search engines. We’ve shown you a lot about proper SEO for your website during this article series, but there are some built-in obstacles that single page websites face that we will address directly.

The main issue is from a content and navigation standpoint. You really only have one page that Google will see. And you can’t use any of our navigation coding tricks that we explained, since there is no navigation!

You should still go into the landing page and make sure you have 10 – 15 instances of your keywords appearing correctly within the text, subheads and headlines. You should also use the H1 tag wherever possible. And of course get your Meta Title and Meta Description as ideally related to your overall keywords as you possibly can.

This is about the best you can do in terms of OPTIMIZING the landing page website. You’ll need to put some other measures in place that also exploit Google’s search algorithm, since you can’t match up on a content standpoint.

1. Take advantage of changes to the backlink rating system:
If you’re a home based business or online network marketer and have several landing page websites, you can do certain things to help yourself. In a small inconspicuous place usually under the page footers in each landing page, set up navigation linking your pages together. KEEP IT AT THE BOTTOM BECAUSE YOU WANT TRAFFIC HITTING YOUR LANDING PAGES TO STAY FOCUSED ON YOUR MESSAGE AND OFFER! Use keywords from each landing page’s SEO strategy as the anchor text for the navigation links. Call the area “Other Resources” or “Sites You May Be Interested In” so that it seems to belong or have a purpose on the page. Ideally, you’ll have each landing page assigned to a unique IP address or host, so that Google doesn’t know all your landing pages are owned by the same person. In this way, you can get high relative scores for the quality of these backlinks between your own websites!

2. Build an “About Me” paragraph as a secondary or tertiary component of the page.
Carefully write a 5 – 7 sentence paragraph about you, your mission/vision/philosophy, areas of specialty, etc. and build it into the bottom of the page as part of the footer. You can relatively small in terms of font sizing and structure when compared to the rest of the page. Get your targeted keywords for your main website into this paragraph and hot link those keywords to your main website. Do this for each landing page that you control BUT REWRITE THIS PARAGRAPH EACH TIME IT APPEARS. Keep the hot links but make sure the sentences and content are not duplicated exactly. It will deliver better results for your main website in Google.

3. Use Pay Per Click to generate targeted traffic to these cross linked landing pages.
If you can afford it, drive some traffic via Pay Per Click from the search engines. Keeping a small presence in Google via Adwords on the right and top of the pages will keep you in the search results while your landing pages catch up on an SEO basis.

4. Store relavant content BEHIND the landing pages.
You may want to consider archiving your emailer or auto-responder text in html pages behind the sites. Don’t do this if you are using pre-made or pre-written emails as you will get no benefits from duplicate content. Link your auto-responder and email samples together with simple navigation and put a link somewhere on your landing page into this “directory” you have created. DO NOT MAKE THE LINK COMPLETELY INVISIBLE OR IN TOO SIMILAR OF A COLOR TO THE BACKGROUND COLOR IT IS PLACED ON. You will get penalized for this. What this technique does do is give the impression to Google that you have more pages with deeply relative content.

5. Use techniques like social networking, social bookmarking and article marketing to build up high levels of relative back links.
All of these techniques can actually drive real traffic as well as improve your website’s organic placement substantially. Using article marketing in conjunction with a tool like Automatic Article Submitter can get you HIGH, PAGE ONE placement in Google for good quality keywords on a temporary basis. You can get 50 – 100 high quality back links for every properly structured article that you submit!

These techniques can help your individual landing page websites perform better in Google’s natural results. If done exactly as we noted, your individual landing page websites can greatly help your main website perform better in the search results.

Categories Search Engine Optimization
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Building your MLM business can be a frustrating experience if you aren’t experienced or skilled in advertising.  When I got involved in the MLM profession, I didn’t know how to advertise at all and as a result I struggled.

When I finally discovered that proper use of MLM advertising was the key that would allow me to accomplish my dreams in the Network Marketing Profession, I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.

First off, let me share with you what you SHOULD NOT do.

Don’t use ANY ‘Blackhat’ MLM advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your MLM business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing the search engines absolutely HATE blackhat MLM advertising.  Why do they hate it?  Because it is irritating.  Don’t you think?

A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.

For a time, I thought that I could build a business through ‘black hat’ strategies.  The problem was, I realized it was unethical and couldn’t continue doing it after I saw the reasons why the search engines hated it.  Once I realized that, I discovered that the only way to build a business long term is through honesty, openness, and positive energy.

So what are some MLM advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly MLM advertising techniques that can immediately help you in your business, listed in order of personal favoritism:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary SEO MLM Advertising tactic will pay off big in the long run if you stick with it.  I have approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).  Articles gradually increase natural search engine traffic to your website, as well as increase your website ranking over time.  Try it.  You’ll love it if you love to write.

2.  Blogging – Search engines LOVE blogs!  If you don’t have a business blog – start one today.  Search engines love blogs for a good reason – it is because PEOPLE love blogs.  This allows you to target keyword phrases, dominate market niches, and take your MLM advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in your own business – it will give you great results over time.

3.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  The fastest way to dominate niche keywords online is to use video services to DOMINATE MLM advertising for your company.  The cool thing?  Video Marketing is free.  Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I give about 20% of my marketing effort to video marketing, and it brings me some great leads.

4.  Social Networking – The HOTTEST MLM advertising tactics this year are all built around social marketing, through social networking sites like Myspace, Facebook, Twitter, and others.  It used to be that people would actually meet each other… Not any more – they unite on Facebook.  Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media MLM advertising. 

5.  PPC – Pay Per Click advertising is the most efficient paid MLM advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.  PPC is the FASTEST strategy to generate leads, but it is also the most expensive.  Don’t attempt google adwords without first receiving training on how to do it properly.  Also, I prefer other methods.  That being said, most of the industry leaders use PPC aggressively to generate a significant amount of leads through google adwords. They have the cash flow to throw at it.  wouldn’t recommend it to someone new, but you should phase it in as you start generating positive cash flow in your business.

So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.

If you want to just cut through all of the MLM bullcrap that costs you money and doesn’t produce results, simply fill in your name, email, and phone number in the right sidebar of this page to get access to a training that will teach you how to success in your MLM business.

Categories Network Marketing
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Those following this series now know how to spy directly on their competition and how to develop a direct, aggressive SEO strategy based   on that data.

You’ve now laid the groundwork and are targeting correctly in a smart, strategic manner that actually matches how a corporate SEO consultant would analyze your situation. I left off last time telling you that you must make sure your targeted keywords appear 10 – 15 times on each page of your website and that they had to be used in a semantically correct manner to avoid any trouble.

There’s more that you’ll have to do to your website in order to match up and perform like your competition. Everything you’ll read below is super-easy to do if you are using WordPress for your website with a plug-in such as All-in-One-SEO. You can do all this things from one screen at the same time that you create your page or post. If you are not using WordPress, not only are these tops harder to implement, but you may actually have to pay a pro to do it. WordPress is free so if you haven’t started your website or have only taken baby steps in getting it started, switch it today!

 These recommendations are synergistic with some of the key things that Google currently looks at on websites that are part of their index.

1.       Meta Titles, Meta Descriptions and Meta Keywords – (Controlled via the All-in-One-SEO WordPress plugin.) Each page’s Meta Titles, Meta Descriptions and Meta Keywords must contain the keywords you aretargeting. While Google does not really look at the Meta Keywords embedded in the top of each page any longer, other search engines like Yahoo do. Your pages’ Meta Titles are very important as they tell Google the purpose of your website and page. Don’t waste space repeating your company’s name or domain name; just get your keywords prominently in that space. Use the Meta Description to establish your identity and purpose from a human standpoint, and try to use your keywords there as well. In WordPress you’ll create meta titles, descriptions and keywords for EVERY new page or post. Do not skip this step or do it sloppily.  Your visitors may or may not ever see it, but the search engines definitely do. The place where your visitors are most likely to see it is in the search engine summary. Check out this example.

 

These are the #9 and #10 results for “MLM Drop Cards” for a search I did today. (Mine is the #10 result). Notice how the Title is clear, succinct and contains the keywords. Then look at the two lines of text below. Notice that mine is written in complete sentences. This comes from the Meta Description field. This is the place where in 2 lines of text, you entice the searcher to click on your result. The #9 result clearly doesn’t have a meta description. In its place, a random block of text from within the page is displayed.

2. Footer Navigation Links. – (Controlled via the themes section in WordPress.) Develop key paths for Google’s spyders: Remember how I told you in Part 2 that outside links driving to your website should ideally have your targeted keywords as part of your anchor text? Your website should have the same technique for its own internal content. If your website is more than one page and has primary navigation at top or on the side, DUPLICATE that navigation in the footer of each page. However, rename those links to match your keywords and point them to the pages in your site that most closely match. This tells Google a clear path to index and scan content for information tied to keywords and search terms. In my next article, I’ll touch on the challenges facing single page websites or landing pages. Here is a quick screen shot of one of my capture pages. Notice all the small hyperlinks down below the copyright info in the footer. These are not for the visitor, they are for the search engine. Fortunately, if you are using MLM Lead System Pro all of this is done for you.

3. Image, Document and File Names – (Assign names at the time of upload in WordPress) Name your files to match your keywords. Go into your website structure and rename your files to include the keywords from your strategy. Make sure the keyword you use in each filename matches the content and Meta Titles for that page. Don’t just jam the words together in keyphrases; use a hyphen between words. (Examples: Instead of Pic2017.jpg name your file Mount-Saint-Helens-in-Fall.jpg and instead of Video Clip 11 name your file Interview-with-Michael-Jordon.wmv). Get it? Even though your visitors don’t see the names of your images or video files, the search engine does. The names of your files should contain all your keywords and be separated by hypens. This takes only a few extra seconds when you create the pages and will greatly help your search rankings. It’s a pain in the **** to have to undo and redo later so do it the first time.

All of the items above are similar to what a professional SEO would do upon first taking on a project with you. Your website must have the proper foundation for you to ever have any chance of doing as well as your competitors in Google.

This series has now made it clear how you should develop your strategy based on real competitor data. I’ve shown you how to carefully develop your keyword targeting so that you are pursuing good volume keywords that match your products and services. You’ve learned how to adapt your website and content to match up with some of Google’s primary search algorithms.

Categories Search Engine Optimization
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MLM Lead System Pro is designed by Network Marketers, for Network Marketers to solve the two main universal challenges in the industry – 1) not enough leads and 2) not enough early cash flow. If you’ve been in network marketing for any period of time, you’ve come to realize that…

The Problems…

A)There are plenty of good candidates out there. Just look around the hotel room. Somebody invited all those people, right?

B)It is time consuming (and frustrating) to have to sift through lots of poor candidates to find the good ones.

C)The good ones are often the most skeptical. They require more consistent, quality follow-up and more time to come around.

D)It takes money to stay in the game long enough to find the good ones. You need to stay active with your company (usually $100-$150 a month) and you need to buy brochures, attend trainings and pick up the tab for coffee.

E)The turn-key system that your upline promised isn’t really a system that works the same for everybody after all. Rather it’s a manifesto to stay in the game, keep inviting, keep following up and the good ones will emerge.

F)Nothing ever happens as fast as you hope or expect.

The brilliance of MLM Lead System Pro is that it provides solutions for all these truths. First let me explain how it addresses these universal challenges, then I’ll get into some more mechanics.

The Solutions…

A)    Your future leaders are on the Internet. That’s about 1% of the World population’s population is involved in direct selling. That’s  65.3 million people worldwide according to the World Federation of Direct Selling Associations. That’s a lot of people so clearly the concept is attractive. What about the other 6.7 billion people in the World. How many people on your warm market list? 20, 200, perhaps 2000? There are 1.7 billion Internet users. How’s that for a warm market?

B) Use automated sales funnels and autoresponders to screen candidates for you. Instead of driving to Starbucks only to realize 5 minutes into the conversation that a person is a terrible fit but talking with them anyway for 30 minutes to be polite, use the power of web-based sales funnels to sift for you. Your upline has probably told you that you are really in the sorting business, right? Do you want to pan for gold by hand or use an automated sorter? How much more dirt could you sift through if a machine was doing the majority of it while you were at work or asleep?

C) Send people a little more information every day. They will join when the timing is right for them and they know you haven’t quit. Has your upline told you that the fortune is in the follow-up? That is 100% true. However, consistent follow-up is very tough on the schedule and psyche. Follow-up takes time away from exposing the opportunity to new people. And, it can be awkward to see your friends at work, ball games and concerts and always be throwing in a follow-up plug about your business. Soon, you’ll have no friends left. Instead, if they are receptive but not ready at your first meeting, add them to an automated follow-up list. You can forward pre-written messages from your upline or write your own. They need to hear from you at least 3 times a week, but it is very passive. There will come a time when they are down and worried about money and your email arrives just then and they’ll take a second look. Some uplines refer to this as “Dripping on Them”. Drip, drip, drip. A little bit of information at a time.

D) Make money on related products via affiliates sales even if they don’t join your business and while you continue to drip on them about your business. As you learn to generate leads online, you’ll teach this to your team, other small business owners and people on the Internet. These people will need and Autorepsonder system. Great, you recommend yours and teach them how to use it. You give them something they need to help them in their business (even if its another network marketing company) and you earn an affiliate commission. This allows you to make money off of the 90% of people that say no to your business. You MUST figure out how to make money from the people that say NO or you will run out of money.

E)     This is not a guidebook. MLSP is an actual system. Let me use cell phones as an example. What I got from my upline when I first started was a “guidebook” on how to build a cellphone. Not the actual phones, not even the parts, just the book on how to build it. Sound familiar? MLSP is like getting an actual fully assembled cellphone plus a users guide. Sure, you have to figure out how to set up voicemail. How to save contacts. How to take a picture. But the point is, the cellphone is already built, you just have to learn how to use it. That’s what MLSP is. It is a fully built system that you learn how to use – like learning to use your phone.

For a $49 monthly fee, MLM Lead System Pro is a turnkey Internet marketing system for beginners. Members are able to

  • Create unlimited lead capture pages (also called squeeze pages) from templates will proven histories of success
  • Build a subscription list and send autosponse and custom message to that growing list. There are even 28 email messages pre-written for you and a new one comes out every Monday.
  • A full analytics package to know which of your promotions are working and which are not, but you don’t want to learn HTML…then this is for you!
  • Ability to embed your own video in your pages and/or use someone else’s video.
  • Personal branding opportunities
  • An MOST IMPORTANT – the step-by-step instructions for how to set up any or all of these marketing channels
    • Pay-per-click
    • YouTube & Video Marketing
    • Facebook
    • Twitter
    • Personal Blogs
    • Article Marketing
    • Email Marketing
    • Drop Cards
    • Classifieds
    • And more…

Pro’s

• As a member of MLM Lead System PRO, you get all the latest information and resources about online marketing — be it through a series of webinars, tutorials, or other massive amount of resources available within the system.

• Earn to show others how to learn. Share this amazing training system with others and earn an affiliate commission for every person base membership plus any extra services or training materials they purchase. Your upline will be skeptical, but if they see the power, every on his/her team could join your MLSP team.

• MLM Lead System PRO is named as such because it stands out mostly for its ability to generate a massive list of leads. And, these leads are highly targeted, always fresh and unique to you only having come through your personal sales funnel.

• This particular system targets two aspects of online marketing that many online businesspeople overlook to their detriment: building quality leads and increasing income generation. It emphasizes targeted leads and multiple streams of income instead of merely gathering names and contact information that are irrelevant to your business or having only one product to offer.

• This system targets people who have previous background in the network marketing industry, thus, eliminating the hassle of trying to establish the basics of this industry or explain that it is legal and legitimate.

This system work great worldwide. All the resources and training is Internet and phone based. You can be mentored by people in other countries and sponsor people in other states without any hassles. And since, it’s all available 24×7, all the training is recorded and archived everyone can learn and build on their own schedule.

Con’s

  • There is a mysterious aspect to the MLM Lead System PRO. Members are not fully aware of which organization is being promoted in the system’s front end. But that is how it is designed. To show prospects the business on the back end as opposed to the front end. You would have to understand the funded proposal concept for this to make sense.
  • The system currently works best to target other network marketers. That saves you from having to explain MLM to people, but it does restrict your market. There have been rumors that more generic tools are not too far away. Also, I’ve successfully taken the ideas and skills I’ve learned from MLSP to create other web pages and funnels for the products of my primary business. For this, you don’t get the pre-written templates, but if you join an MLSP person already in your same primary company they will likely share that stuff with you.
  • Additional cash outlay for the struggling networker. The $49 per month price tag is well worth what you get, but it will take some time to get the lead engine humming. Its possible to recoup it in under 10 days. More realistic is probably 2 months. Fortunately MLSP makes all their weekly Wednesday trainings open to all prospects for free. Judge for yourself. Attend the calls and assign your own value to what you learned. (All my blog subscribers get an invite every Monday announcing the Wednesday call for that week).
  • There are reports of sponsors bringing people into MLM Lead System Pro and then not returning their calls after they enroll. This behavior reflects poorly on the sponsor, not on MLM Lead System Pro, but sometimes these are confused. Do your homework on who is active and who is not; who has a solid reputation and who does not.

Overall

If you’ve been doing online marketing for a while and cannot seem to figure out the right formula to use for an effective online marketing campaign, the MLM Lead System PRO does make a legitimate that is will help you achieve the kind of success you’ve always dreamed of. They have solved all the most vexing problems of network marketing and packaged the solutions in a system that is accessible to anyone willing to put in the effort.

MLM Lead System PRO also utilizes attraction marketing, which is one of the fastest rising and most successful methods employed on the internet nowadays. Indeed, every online marketer knows that establishing relationships is one of the strongest ways you can build your list and boost sales.

If you would like to discover for yourself this exact system that I and other industry leaders use to generate 50-60 leads a day, take the test drive! Get started for $30. It is fully refundable, no questions asked in the first 30 days. What have you got to lose?? Click the banner now to begin putting your business on autopilot.

Attraction Marketing System

There is absolutely NO RISK. We offer a 100% no questions asked money-back guarantee within your first 30 days. You can cancel your account at any time from your back office by clicking the “Account” tab and “Updating Your Membership,”call our support line at (888) 414-7975, OR you can simply email our support directly at support@mlmleadsystempro.com

Again,YOU HAVE NOTHING TO LOSE!

Categories My Lead System Pro
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backlinkDuring Part 1 of this series, I explained how you could spy on your competitors’ websites using free tools like Alexa online. Now I’m going to show you exactly how to develop a focused Search Engine Optimization strategy for yourself that will have you starting to catch up to those you envy in no time.

If you followed my instructions in Part 1 carefully, you’ll now have a comparison chart showing your website versus others in terms traffic rank, the sites linking in, the keywords that drive traffic to your competition, and their position versus your current position in Google.

Take the keywords driving traffic to your competition and plug them into a tool like the Google Adwords Keyword Tool. It’s readily available online and will give you the EXACT average Monthly Search Volume for each keyword online. Store that data in your spreadsheet  for reference later. Also, use the Keyword Tool’s synonym and relevant keywords suggestion feature to find the search volumes for other keywords that Google ties to your set. Highlight the ones that match exactly with what you’re offering online.

This overall set of your competitors’ keywords and the keywords you liked from the Google Adwords Tool gives you a basis now to select the keywords YOU will target. Only take the keywords that have medium to medium high search volume when compared to the top producing keywords on that list. They’re going to be easier to take position on. To under the interplay between search volume and search results placement read How to Get 1000 Visitors.

competitionNow go and look carefully at the Sites Linking In data for websites on your list with the highest traffic ranking. Pick the top one and go visit all the links from their data. Mark which ones are free link resources or directories and start seeing if there are ways to get your own website linked. Try to get linked from as many of the same websites as your top competitor. The ranking and ratings they receive from inbound links from these other websites can be yours as well. HERE’S AN IMPORTANT TIP. For the websites that allow you to provide the link and anchor text as part of the link submission process, you must use the keywords you are targeting in the link! This tells Google something very important: your website is a destination and resource for information pertaining to that keyword.

Now go into your own website and revise your text content. Get those same keywords to appear about 10 – 15 times per page within the writing. Make sure you use them semantically and grammatically correct.

This is all a good start in getting your website to be in the same competitive space. In my next article in this series, I’ll tell you exactly how Google looks at other elements of your website’s content and how you can best optimize it to make Google’s work easier.

Categories Search Engine Optimization
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eye-spyDoes this describe you? You’re working hard. Having moderate success and generating some income from your home based network marketing business. You’re starting to see some results in terms of lead generation and growing your team. You’re frustrated because you know others are doing better than you

You’ve been watching your Google natural search position constantly and doing link exchanges, updating content, submitting articles for back links, blogging and a whole suite of other monthly activities that you were told were necessary. You weren’t misinformed, but you’re constantly worried that you’re targeting wrong or missing something.

The real beauty of the Internet as a forum to connect buyers with sellers is that you can see exactly what your competitors are doing at any given time. The competition that is more successful than you typically is going to be listed ahead of you for various keywords. This is a simple, rough indicator of who is getting more website traffic than you.

You don’t need to use guesswork when studying your competition, however. There are several ways online you can investigate what others are doing. Set aside a little bit of time on an ongoing basis to do some real, competitive analysis. Here’s some things you should consider doing. They don’t take long and utilize some of the same approaches you’d see if you paid thousands of dollars out to a strategic advertising and consulting agency.

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Categories Search Engine Optimization
Comments (7)

pay-per-click

If you’re going to be successful, you must learn quickly how to use Google to your advantage. There are HUGE differences between how Google treats its organic results (or left side results) and the Adwords/pay per click (right side and beige box) results, and there are HUGE differences in strategy in how to use them.

You hear a lot of things that will attract you to Google Adwords/pay per click. Instant traffic. Instant position in search. Instant return on investment. Instant dollars in your pocket. Instant better search engine position. These things you hear are all true to some degree; it just depends on how large your budget is and how you execute your pay-per-click strategy.

Let’s say that you had an unlimited budget with infinite cash to spend every day. A smart marketer in this situation would blanket Google Adwords with as many keywords as possible that they felt had search traffic and some chance of conversion. A smart marketer would also track carefully in the first month the keywords that produce clicks and the keywords within that set that produce conversions from those clicks. So now, as a savvy marketer, you’ve used your budget to quickly establish good quality keywords that fit your business and website, and you’ve optimized your budget to focus on getting heavy coverage and aggressive bidding for those keywords.

Now for the real world. You do not have an infinite budget.

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Categories Pay per Click and AdWords
Comments (10)

google-algorithm
The Internet is a huge, infinite place of websites, data and information. The organic search engines are really the only way the average person can even have a chance of finding the things they are looking for. Understanding Google or Yahoo can deliver a lot of highly targeted traffic right to your website, if you’re showing up on Page 1 for keywords that traffic actually searches for. Let’s only look at Google, as they have an over 75% market share of all the total search activity out on the web.

Google is a huge institution, but don’t even think for a minute that thousands of people are sitting there indexing the Internet all day long. Every search engine is driven by algorithms – multi-layered formulas and equations that inspect, rate, categorize and sort content. Google’s search algorithms and processes are the most complicated and are kept so top secret that no individual employees know all the inner workings. And to make matters worse, they adjust and tweak the algorithms every few months in response to webmasters trying to figure out and cheat at the search engine optimization game.
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Categories Search Engine Optimization
Comments (4)